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Flash AdvertisingFlash Platform Development of Microsites Advergames and Branded Applications

Create awe-inspiring mind-blowing Flash ads microsites advergames and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs deadlines quality and version control issues Creating ads that balance campaign goals with design constraints Preparing and building ads with team and QC standards Using forms and data in ads without file bloat File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner Integrating video into sites and banners Social media applications Trafficking and tracking ads for impressions interactions clicks and conversions Using ActionScript to save development time and implement team standardsPublished projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

GBP 128.00

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Spon's First Stage Estimating Handbook

Have you ever had to provide accurate costs for a new supermarket or a pub just an idea. a ballpark figure. ? The earlier a pricing decision has to be made the more difficult it is to estimate the cost and the more likely the design and the specs are to change. And yet a rough-and-ready estimate is more likely to get set in stone. Spon's First Stage Estimating Handbook is the only comprehensive and reliable source of first stage estimating costs. Covering the whole spectrum of building costs and a wide range of related MandE work and landscaping work vital cost data is presented as: costs per square metre elemental cost analyses principal rates composite rates. Compact and clear Spon's First Stage Estimating Handbook is ideal for those key early meetings with clients. And with additional sections on whole life costing and general information this is an essential reference for all construction professionals and clients making early judgements on the viability of new projects.

GBP 175.00

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Recording Music on LocationCapturing the Live Performance

Recording Music on Location provides an exceptional collection of information regarding all aspects of recording outside of the studio. Featuring clear explanations on how to achieve professional results this book is divided into two distinct sections: popular music and classical music. Whether you record in the local rock club jazz café or in an orchestra hall Bartlett offers sage advice on each stage of the process of location recording. Packed with hints and tips this book is a great reference for anyone planning to venture outside of the studio. Audio examples tracking sheets weblinks and downloadable checklists are available on the companion website at www.focalpress.com/cw/bartlett. This edition has been thoroughly updated and includes new sections on iOS devices USB thumb-drive recorders and digital consoles with built-in recorders along with updated specs on recording equipment software and hardware. This edition will also show you how to prepare recordings for the web and live audio streaming and covers spectral analysis noise reduction and parallel compression. A new case study will go in depth on classical-music recording.

GBP 29.59

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Breaking InTales from the Screenwriting Trenches

Breaking In: Tales from the Screenwriting Trenches is a no-nonsense boots-on-the-ground exploration of how writers REALLY go from emerging to professional in today’s highly saturated and competitive screenwriting space. With a focus on writers who have gotten representation and broken into the TV or feature film space after the critical 2008 WGA strike and financial market collapse the reader will learn from tangible examples of how success was achieved via hard work and specific methodology. This book includes interviews from writers who wrote major studio releases (The Boy Next Door) staffed on television shows (American Crime NCIS New Orleans Sleepy Hollow) sold specs and television shows placed in competitions and were accepted to prestigious network and studio writing programs. These interviews are presented as Screenwriter Spotlights throughout the book and are supported by insight from top-selling agents and managers (including those who have sold scripts and pilots had their writers named to prestigious lists such as The Black List and The Hit List) as well as working industry executives. Together these anecdotes learnings and perceptions tied in with the author's extensive experience in and knowledge of the industry will inform the reader about how the industry REALLY works what it expects from both working and emerging writers as well as what next steps the writer should engage in in order to move their screenwriting career forward.

GBP 27.99

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Measurement Theory in ActionCase Studies and Exercises Second Edition

This book helps readers apply testing and measurement theories. Featuring 22 self-standing modules instructors can pick and choose the ones that are most appropriate for their course. Each module features an overview of a measurement issue and a step-by-step application of that theory. Best practices provide recommendations for ensuring the appropriate application of the theory. Practical questions help students assess their understanding of the topic while the examples allow them to apply the material using real data. Two cases in each module depict typical dilemmas faced when applying measurement theory followed by Questions to Ponder to encourage critical examination of the issues noted in the cases. Each module contains exercises some of which require no computer access while others involve the use of SPSS to solve the problem. The book’s website houses the accompanying data sets and more. The book also features suggested readings a glossary of the key terms and a continuing exercise that incorporates many of the steps in the development of a measure of typical performance. Updated throughout to reflect recent changes in the field the new edition also features: --A new co-author Michael Zickar who updated the advanced topics and added the new module on generalizability theory (Module 22). -Expanded coverage of reliability (Modules 5 & 6) and exploratory and confirmatory factor analysis (Modules 18 & 19) to help readers interpret results presented in journal articles. -Expanded Web Resources Instructors will now find: suggested answers to the book’s questions and exercises; detailed worked solutions to the exercises; and PowerPoint slides. Students and instructors can access the SPSS data sets; additional exercises; the glossary; and website references that are helpful in understanding psychometric concepts. Part 1 provides an introduction to measurement theory and specs for scaling and testing and a review of statistics. Part 2 then progresses through practical issues related to text reliability validation meta-analysis and bias. Part 3 reviews practical issues related to text construction such as the development of measures of maximal performance CTT item analysis test scoring developing measures of typical performance and issues related to response styles and guessing. The book concludes with advanced topics such as multiple regression exploratory and confirmatory factor analysis item response theory (IRT) IRT applications including computer adaptive testing and differential item functioning and generalizability theory. Ideal as a text for any psychometrics testing and measurement or multivariate statistics course taught in psychology education marketing and management professional researchers in need of a quick refresher on applying measurement theory will also find this an invaluable reference.  

GBP 37.59

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Design for Manufacturability How to Use Concurrent Engineering to Rapidly Develop High-Quality Products for Lean Production Second

Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time. Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develop Low-Cost High-Quality Products for Lean Production is still the definitive work on DFM. This second edition extends the proven methodology to the most advanced product development process with the addition of the following new unique and original topics which have never been addressed previously. These topics show you how to: Cut cost from 1/2 to 1/10 in 9 categories—with ways to remove that much cost from product charges and pricing Commercialize innovation—starting with Manufacturable Research and learning from the new section on scalability you will learn how to design products and processing equipment to quickly scale up to any needed demand or desired growth. Design product families that can be built on-demand in platform cells that also mass customize products to-order Make Lean production easier to implement with much more effective results while making build-to-order practical with spontaneous supply chains and eliminating forecasted inventory by including an updated chapter on Designing Products for Lean Production The author’s 30 years of experience teaching companies DFM based on pre-class surveys and plant tours is the foundation of this most advanced design process. It includes incorporating dozens of proven DFM guidelines through up-front concurrent-engineering teamwork that cuts the time to stable production in half and curtails change orders for ramps rework redesign substituting cheaper parts change orders to fix the changes unstable design specs part obsolescence and late discovery of manufacturability issues at periodic design reviews. This second edition is for the whole product development community including: Engineers who want to learn the most advanced DFM techniques Managers who want to lead the most advanced product development Project team leaders who want to immediately apply all the principles taught in this book in their own micro-climate Improvement leaders and champions who want to implement the above and ensure that the company can design products and versatile processing equipment for low-volume/high-mix product varieties Designing half to a tenth of cost categories can avoid substituting cheap parts which degrades quality and encourages standardization and spontaneous supply chains which will encourage Lean initiatives. Using cellular manufacturing to shift production between lines for mixed production of platforms and build-to-order to offer the fastest order fulfillment can beat any competitors’ delivery time. | Design for Manufacturability How to Use Concurrent Engineering to Rapidly Develop High-Quality Products for Lean Production Second

GBP 56.99

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