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But First, Champagne - Bok av David White - Häftad

But First, Champagne - Bok av David White - Häftad

\Those that pick up But First, Champagne . . . will be richly rewarded . . . White never loses sight of what makes the region a truly unique place, perhaps the only place that could give birth to the world's most magical wine.\ -Tasting PanelKnowledgeable wine enthusiasts have always revered Champagne. The region and its wines are associated with prestige and luxury, of course, but historically, most consumers kept champagne way back on the high shelf, reserving it for post-bowl game blowouts,..

SEK 280.00
1

The Business of Champagne - A Delicate Balance - Bok - Häftad

The Business of Champagne - A Delicate Balance - Bok - Häftad

This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of `place¿ (identity and terroir and tourism), marketing the `myth¿ of champagne (image and competitive advantage) and the management of the industry..

SEK 851.00
1