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NoTwoWays 1 Mokka

NoTwoWays 1 Mokka

The NoTwoWays 1 Mokka is a stylish and comfortable sneaker that is perfect for any casual occasion. The shoe features a unique design with a colour scheme inspired by coffee, including rich brown, black, and cream tones. The sneaker is made from high-quality materials and is built to last, ensuring that you get the most out of your purchase. The NoTwoWays 1 Mokka is available in a range of sizes. It is perfect for those who want a comfortable and stylish sneaker that is also affordable. Whether you’re going for a walk, running errands, or just hanging out with friends, the NoTwoWays 1 Mokka is the perfect choice. If you’re looking for a high-quality sneaker that is both stylish and comfortable, then the NoTwoWays 1 Mokka is the perfect choice. With its unique design and affordable price, it’s no wonder that this sneaker is quickly becoming a fan favourite.

GBP 225.00
1

Fashion Entrepreneurship The Creation of the Global Fashion Business

Fashion Entrepreneurship The Creation of the Global Fashion Business

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry from its emergence to the present day with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward including such legendary names as Charles Worth Coco Chanel Christian Dior Yves Saint Laurent and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion as well as detailed business analysis and practical advice for people looking to create successful brands Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship and anyone looking to understand and succeed in this most glamorous of industries. | Fashion Entrepreneurship The Creation of the Global Fashion Business

GBP 38.99
1

Sustainable Fashion Management

Sustainable Fashion Management

This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry through business model innovations innovative designs new technology and digital approaches and material innovations. Global case studies are employed throughout each chapter including fashion companies and events of all sizes alongside other pedagogical features to aid learning including key learning points chapter objectives and textboxes explaining key terminology. This is an essential textbook for those investigating sustainable fashion whether from a design or management perspective providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management Fashion Marketing Fashion Buying and Merchandising and Fashion Technology courses at all levels and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.

GBP 44.99
1

Fashion Theory A Reader

Fashion Theory A Reader

This thoroughly revised and updated edition of Fashion Theory: A Reader brings together and presents a wide range of essays on fashion theory that will engage and inform both the general reader and the specialist student of fashion. From apparently simple and accessible theories concerning what fashion is to seemingly more difficult or challenging theories concerning globalisation and new media this collection contextualises different theoretical approaches to identify analyse and explain the remarkable diversity complexity and beauty of what we understand and experience every day as fashion and clothing. This second edition contains entirely new sections on fashion and sustainability fashion and globalisation fashion and digital/social media and fashion and the body/prosthesis. It also contains updated and revised sections on fashion identity and difference and on fashion and consumption and fashion as communication. More specifically the section on identity and difference has been updated to include contemporary theoretical debates surrounding Islam and fashion and LGBT+ communities and fashion and the section on consumption now includes theories of 'prosumption'. Each section has a specialist and dedicated Editor's Introduction which provides essential conceptual background theoretical contextualisation and critical summaries of the readings in each section. Bringing together the most influential and ground breaking writers on fashion and exposing the ideas and theories behind what they say this unique collection of extracts and essays brings to light the presuppositions involved in the things we all think and say about fashion. This second edition of Fashion Theory: A Reader is a timeless and invaluable resource for both the general reader and undergraduate students across a range of disciplines including sociology cultural studies and fashion studies. | Fashion Theory A Reader

GBP 36.99
1

Fashion Ethics

Fashion Ethics

Fashion Ethics provides a comprehensive overview of the ethical issues in the fashion industry from collection design concept to upcycling and closed loop production. This book answers an urgent need for a comprehensive understanding of the fundamental ethics of the fashion industry. Sue Thomas goes beyond the usual contentious issues of environmental impact and human rights taking the reader deeper into the endemic issues including sizeism ageism animal rights and the lack of diversity in models and in the media. The book lays out the significant ethical issues within the fashion supply chain by mapping the lifecycle of a garment and exploring key topics such as deep ecology cultural copyright speciesism the role of the customer and technology in future ethics. It also features current international industry information and industry-relevant case studies from brands media and mobile technology and NGOs including Oxfam (UK) Redress (Hong Kong) Nimany (US) Labor Link (US) People Tree (UK) and Peppermint (Australia). Fashion Ethics provides much-needed information for fashion students industry professionals and customers.

GBP 36.99
1

The Fashion Business Theory and Practice in Strategic Fashion Management

The Fashion Business Theory and Practice in Strategic Fashion Management

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing the book covers brand image supply chain communication price point and social media. Based on examples from international organisations – including Off-White Nike and Zara as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management Fashion Marketing and Communications Fashion Merchandising and Luxury Fashion. | The Fashion Business Theory and Practice in Strategic Fashion Management

GBP 39.99
1

Fashion Supply Chain Management Integrating Sustainability through the Fashion Supply Chain

Fashion Supply Chain Management Integrating Sustainability through the Fashion Supply Chain

Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product and how generic supply chain concepts are applied in the fashion context. It focuses on contemporary strategic issues with which the sector is currently confronted some of its current challenges and the innovative ways the sector has developed to respond to these challenges. Concepts such as sustainability fast fashion raw materials logistics and reverse logistics costing lean and agile manufacturing and other supply chain strategies are expertly covered in this work with each area underpinned by the new technologies required to support supply chains in the fashion industry. Each chapter is complemented by an in-depth case study from a relevant global organization so that readers can gain real-world insight alongside pedagogy to aid student comprehension including quizzes end-of-chapter activities and role play scenarios. This key work is an essential textbook for students studying fashion supply chain operations and logistics as part of fashion management undergraduate and postgraduate degrees. Fully comprehensive on theory yet applied to practice it will equip students with the tools and understanding for a future career in the fashion industry. | Fashion Supply Chain Management Integrating Sustainability through the Fashion Supply Chain

GBP 44.99
1

Fashion Journalism

Fashion Journalism

This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status practices and values of journalism worldwide. Providing first-hand guidance on how to report on fashion effectively and responsibly this authoritative text covers everything from ideas generation to writing news and features video production podcasting and styling including advice on how to stay legally and ethically safe while doing so. The book takes in all types of fashion content – from journalism to branded content and from individual content creation to editorial for fashion brands. It explores their common practices and priorities while examining journalists’ claim to special status compared to other content producers. In conjunction with expanded theory and research the book includes interviews with journalists editors bloggers filmmakers PRs and brand content producers from the UK the US China and the Middle East to offer all a student or trainee needs to know to excel in fashion journalism.

GBP 34.99
1

Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

Some of the usual obstacles to modern teachings of marketing are ethnocentricity the limitation of creative thought by conformity to existing theories lack of questioning of ethics and a disconnection from historic events or sociological discourse. This book in contrast draws together interdisciplinary approaches from marketing branding promotion and critical media studies as tools for understanding the way in which fashion works today and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice Fashion Marketing and Communication is full of international case studies practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism fashion marketing the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications current theory and practice as well as questions on the ethics of the fashion industry this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing branding and communication. | Fashion Marketing and Communication Theory and Practice Across the Fashion Industry

GBP 32.99
1

The Psychology of Fashion

The Psychology of Fashion

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image how psychology can inform a more sustainable perspective on the production and disposal of clothing and why we develop certain shopping behaviours. With fashion imagery ever present in the streets press and media The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

GBP 12.99
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