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Luxury Marketing Sustainability and Technology The Future of Luxury Management

Luxury Marketing Sustainability and Technology The Future of Luxury Management

Luxury Marketing Sustainability and Technology explores how new technologies sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury marketing strategies for luxury brands advertising and communication of luxury brands AI and disruptive technology in luxury marketing and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing including those interested in international marketing social media marketing and fashion management as well as innovation management and sustainability. | Luxury Marketing Sustainability and Technology The Future of Luxury Management

GBP 130.00
1

Ibaadat Luxury Eid Gift Hamper

Ibaadat Luxury Eid Gift Hamper

This beautiful Ramadan gift hamper includes a luxury candle, luxury incense, a beautiful Tasbih and a luxury notebook - all ideal for Ramadan contemplation. Each of our gift boxes includes a pearlescent card with a hand written personal message. Please type your message in the "gift messaging box above. What’s Inside The Box? Luxury Oud (Amber Noir) Glass Candle Agarwood Organic Incense Sticks Luxury Notebook For Ramadan Reflections Black & Gold Tasbih

GBP 55.00
1

A Philosophy of Luxury

A Philosophy of Luxury

In this thought-provoking book Lambert Wiesing asks simply: What is luxury? Drawing on a fascinating range of examples he argues that luxury is an aesthetic experience. Unlike experience gained via the senses such as seeing hearing or tasting he argues that luxury is achieved by possessing something – an aspect of philosophy that has been largely neglected. As such luxury becomes a gesture of individual defiance and a refusal to conform to social expectations of restraint. An increasingly rational and goal-oriented ethos in society makes the appeal of luxury grow even stronger. Drawing on the ideas of philosophers such as Immanuel Kant Friedrich Schiller Martin Heidegger and the novelist Ernst Jünger as well as sociologists such as Thorstein Veblen and Theodor Adorno A Philosophy of Luxury will be of great interest to those in philosophy art cultural studies and literature as well as sociology.

GBP 19.99
1

Rossini Grey T200 Luxury Bedspread

Rossini Grey T200 Luxury Bedspread

If your looking for everyday luxury, the T200 range is for you. This high thread count, luxury duvet set is crafted from durable, luxuriously soft polycotton threads giving you a softer material against your skin while you sleep. Add extra layers of luxury to your bedroom by finishing your room off with Rossini matching accessories. Additional information: Everyday luxury Cover: 55% Cotton | 45% Polyester Filling: 100% Polyester Measurements: 200cm x 200cm Wash before use

GBP 20.00
1

International Luxury Brand Strategy

International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game. | International Luxury Brand Strategy

GBP 36.99
1

Luxury and Fashion Marketing The Global Perspective

Luxury and Fashion Marketing The Global Perspective

The globalization of the world’s markets has forced luxury brands to in turn become global and accessible in many developing countries and emerging markets. As a result the demand for these luxury products has increased globally creating a need for an education in luxury that acknowledges the global perspective yet at the same time incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically this volume focuses on mission statements logos airport retailing franchising challenges in luxury marketing fashion relating to politics environment and beachwear and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities making the book essential reading for students trainers and practitioners interested in luxury and fashion marketing and management. | Luxury and Fashion Marketing The Global Perspective

GBP 46.99
1

Contemporary Issues in Luxury Brand Management

Contemporary Issues in Luxury Brand Management

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective this book works step-by-step through a typical luxury course structure covering sustainability heritage emerging brands digital marketing and analytics curation intellectual property and start-ups. Each chapter is illustrated by a relevant international case study and further examples as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy. | Contemporary Issues in Luxury Brand Management

GBP 39.99
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Elegance | Luxury handle bag, Black / M (44x30x18cm)

Elegance | Luxury handle bag, Black / M (44x30x18cm)

Elegance | Luxury handle bag Elegance | Luxury Top Handle Bag is known for its luxury and style. The quality of the materials, the craftsmanship and the timeless design contribute to this luxurious image. Many people consider the Elegance | Luxury bag as a symbol of elegance and class. Benefits of the Elegance | Luxury Top Handle Bag: Size:  Enough space for essentials. Quality:  Sturdy and in good condition. Value for money:  Very versatile, fits everything! Affordable:  A good price for the quality   Join the Elegance bag lovers who have discovered the perfect combination of style and class with Oxford bags. Don't miss this opportunity to redefine your accessories game.

GBP 34.99
2

Elegance | Luxury handle bag, Khaki / M (44x30x18cm)

Elegance | Luxury handle bag, Khaki / M (44x30x18cm)

Elegance | Luxury handle bag Elegance | Luxury Top Handle Bag is known for its luxury and style. The quality of the materials, the craftsmanship and the timeless design contribute to this luxurious image. Many people consider the Elegance | Luxury bag as a symbol of elegance and class. Benefits of the Elegance | Luxury Top Handle Bag: Size:  Enough space for essentials. Quality:  Sturdy and in good condition. Value for money:  Very versatile, fits everything! Affordable:  A good price for the quality   Join the Elegance bag lovers who have discovered the perfect combination of style and class with Oxford bags. Don't miss this opportunity to redefine your accessories game.

GBP 34.99
2

Elegance | Luxury handle bag | Coffee | Maroxe

Elegance | Luxury handle bag | Coffee | Maroxe

Elegance | luxury handle bag elegance | luxury top handle bag is known for its luxury and style. The quality of the materials, the craftsmanship and the timeless design contribute to this luxurious image. Many people consider the elegance | luxury bag as a symbol of elegance and class. Benefits of the elegance | luxury top handle bag: * size: enough space for essentials. * quality: sturdy and in good condition. * value for money: very versatile, fits everything! * affordable: a good price for the quality   join the elegance bag lovers who have discovered the perfect combination of style and class with oxford bags. Don't miss this opportunity to redefine your accessories game.

GBP 34.99
2