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Airport Marketing

Airport Marketing

This accessible up-to-date comprehensive and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry and examines airport marketing and its environment how to define and measure the market for airport services airport strategic marketing planning and individual elements of the airport marketing mix (product price distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience marketing partnerships engagement marketing and customer relationship management. Three brand new chapters on digital marketing marketing for a more sustainable future and crisis communications and marketing in light of the Covid-19 pandemic. New global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

GBP 34.99
1

Strategic Airport Planning

Strategic Airport Planning

This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result it will lead to higher performing airports for users business partners investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic. The book explains the importance of articulating a clear strategy based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and ‘virtue signalling’. Having done so demand forecasts can be developed that resemble S-curves not simple straight lines that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of this book is the premise that planning an airport as an island a fortress even does not work anymore given how interconnected airports are with other components of the transportation system the economies and communities they serve and the rapid pace of social and technological change. In summary the book argues that airport planning needs to move beyond its traditional boundaries. The book is replete with real examples from airports of all sizes around the world and includes practical advice and tools for executives and managers. It is recommended reading for individuals working in the airport business or the broader air transport industry members of airports’ board of directors who may be new to the business elected officials policy makers and urban planners in jurisdictions hosting or adjacent to airports regulators economic development professionals and finally students. | Strategic Airport Planning

GBP 36.99
1

Airport CEO - Steam (PC) GLOBAL

Airport CEO - Steam (PC) GLOBAL

Airport CEO is a tycoon and management game where you take the seat as a CEO of your own airport. You will build the airport’s infrastructure with everything from runways and taxiways, gates and aprons to constructing terminals with check-in, security, restaurants and shops. You will manage the business perspective of the airport by hiring employees and executives, making deals with airline companies and making sure that ends meet by keeping an eye on budget and resources. You will have to cate

GBP 5.47
1

Airport CEO Steam CD Key

Airport CEO Steam CD Key

Airport CEO is an economic 2D strategy game available on the PC platform, in which we play the role of an airport director. The production is the debut of the Swedish development group Apoapsis Studios.The player's task at Airport CEO is to design and develop a thriving airport. We achieve this goal by dealing with many aspects of the entire facility: we plan the placement of infrastructure elements, we employ employees at various levels, and above all - we sign contracts with aviation companies and arrange connections in the flight plan.Before the masses of happy travelers please our eyes, however, we will have to plan and build everything, using a brigade of contracted workers. When arranging objects, we move at different levels of detail: we build large elements such as runways, control towers and hangars for auxiliary vehicles, remembering to connect them with appropriate paths. When planning the terminal, however, we can let our imagination run wild and take care of elegant arrangement of even single armchairs in the departure hall or washbasins in the bathrooms.After determining the shape of the rooms, we have to locate information points, check-in desks and even security gates guarding access to internal zones. As our airport develops, the necessary toilets and sofas are also joined by additional facilities, such as bars and shops, designed to make the waiting time more pleasant for passengers. However, some of these locations require time and money to unlock.Many installations require personnel that we must manually recruit. Security gates will not do much without the security guards working on them, and with an insufficient number of cleaners, our airport will quickly become overgrown with dirt. We can also hire specialists in financial matters or human resource management who will open up new development opportunities for us. When browsing the list of candidates for a given position, we can check their education, experience, hobbies, as well as statistics important for their functioning in the game (e.g. how well they cope with stress).Built and manned, the facility is ready to receive airplanes, both small light aircraft and powerful machines carrying crowds of passengers. Connections obtained thanks to contracts with airlines are arranged in a special menu. Occasionally, there may be a need to deal with unforeseen events, such as emergency landings, disrupting an established flight plan.All the events and decisions we make ultimately influence the travelers, each of whom is a unique person with distinctive characteristics that influence his behavior.

GBP 5.55
1

Airport Madness: Time Machine - Steam (PC) GLOBAL

Airport Madness: Time Machine - Steam (PC) GLOBAL

You are an air traffic controller at a small grass airfield in 1925. Watch the airport develop over time, into a major international airport in 1970. Airport Madness: Time Machine's theme goes back to the core of what made Airport Madness fun in its beginning in 2008. It offers an airport that grows up over time. We take you back to 1925 and put you into the control tower (Although radio-equipped towers did not start appearing in the United States until 1930, controlled fields began to appear

GBP 0.71
1

Airport Madness 3D - Steam (PC) GLOBAL

Airport Madness 3D - Steam (PC) GLOBAL

AVOID MIDAIR COLLLISIONS! The seventh version of Airport Madness offers players a 3-dimensional air traffic control experience, from a control tower perspective. You get to sit in a virtual swivel chair, able to pan around the airport with the drag of your mouse. Choose good weather or bad, adjust the tower height to your preference, then do your best to manage jet traffic into and out of eight different real-world airports. Listen to human pilot voices as the aircraft obey your every command.

GBP 1.59
1

Airport Madness 4 - Steam (PC) GLOBAL

Airport Madness 4 - Steam (PC) GLOBAL

"You land a million planes safely. Then you have one little mid-air collision, and you never hear the end of it..." —Air Traffic Controller, New York TRACON, Westbury Long Island You are a hot new Air Traffic Controller, eager to prove yourself and show off your skills to the world. Sure, you are brilliantly gifted. But are you safe? Can you handle real pressure? You are the world's last line of defense against inevitable air disaster! You are paid the big bucks for your visualization skills an

GBP 0.71
1

Airport Simulator 2014 Steam CD Key

Airport Simulator 2014 Steam CD Key

Booming turbine noise, kerosene smells in the air and constant change and new challenges: The daily life of a large airport is perfectly presented and is a particular challenge in this professional and economic airport simulation. Whether refueling super jumbos, or coordinating air traffic controllers and technical staff, or even organizing perfect catering: The Management of this airport will always have new challenges for you!Key featuresThe most detailed and comprehensive simulation of the events at an international airport Many management and business options for the expansion of terminals and extension of runways Countless missions and tasks that the player has to fulfill in order to guarantee a successful airport 

GBP 1.73
1

Airport Simulator 2019 Steam CD Key

Airport Simulator 2019 Steam CD Key

Airport Simulator 2019 places you as the manager of a major international airport. Your duties range from planning and allocating personnel to procuring and maintaining a vehicle fleet, facility maintenance and handling ever larger aircraft from a variety of airlines. Gradually, you will earn experience and your airport will grow. This new knowledge means you can handle new runways and gates will be added, and larger planes will arrive.GameplayAt first, you will do all the work yourself. Later, you can train staff to do certain jobs for you. Fueling, positioning jetways, managing baggage wagons, security, busses, or fire fighters – keep a watchful eye on everything to keep operations at peak performance.Key features:Huge, realistic airportThe airport grows with your experience (runway, gates, buildings)Detailed aircrafts and vehiclesPersonnel management and trainingSimulates damage to vehicles, and personnel injuries and sick leaveIntelligent AI and assistantsYou can drive every vehicle yourself

GBP 7.20
1

Airport Simulator 2015 Steam CD Key

Airport Simulator 2015 Steam CD Key

Experience fascinating and diverse tasks in the field of aircraft handling at a major international airport and take control of high-powered aircraft tractors, de-icing vehicles, and many more! Airport Simulator 2015 features a total of five popular aircraft types and 14 various vehicles, offering a huge range of different tasks on the apron and taxiway.These tasks need to be done, come rain or shine, day and night. Keep in mind that even the slightest delay in flight operations will cost you cold, hard cash.Make sure that planes are refueled and boarded while also taking care of catering and baggage and cargo transport. Navigate airplanes to their parking positions with the aid of the follow-me car and get behind the wheel of the shuttle bus to transport passengers. Guide the ground power unit to the required position, prepare the passenger stair truck or jet bridge, and much more. When the weather starts to get cold, your skills in ice and snow removal will be put to the test. Airport Simulator 2015 also features an entire fleet of vehicles.If your vehicles reach the limits of what they can do, you can improve them with different upgrades in the vehicle hangar. This is the only way to stay on top of the ever-growing demands and time pressures of aircraft operations, all while unlocking multiple achievements using just a bit of skill.Features :The continuation of the exciting airport management and aircraft handling simulation seriesHuge, open-world airport grounds with runways and landing strips, a vehicle hangar, and access to the towerA total of 14 controllable vehicles and machines, including a shuttle bus, passenger stair truck, jet bridge, pushback truck, catering truck, cargo loader, cargo transporter, refueler, de-icing vehicle, ground power unit, follow-me car, and three different snowplowsThe vibrant mission system offers countless exciting tasks on the apron and taxiwayA total of five different types of aircraftRealistic air and road traffic (including aircraft takeoffs and landings)Various achievements and the option to upgrade vehicles and machineryVaried weather conditions such as snow, rain, and sunshine, as well as day and night cyclesA realistic soundscape, including radio communications

GBP 5.02
1

Airport Madness: World Edition Steam CD Key

Airport Madness: World Edition Steam CD Key

Keep arriving and departing airplanes safe from collisions, while avoiding unnecessary delays. In this game you will work at eight of the world's busiest airports. Human pilot voices, a radar screen, eight different real-world airports, plus an awesome soundtrack make this game a must-have for anyone who likes aviation. Sound complicated? Airport Madness is for everyone, and it is very easy to learn. Do you have what it takes to be an air traffic controller at a busy international airport?You are paid the big bucks for your visualization skills and guts. Just like the real job of an air traffic controller, you must pay attention and keep your eyes moving. There is always something that you should be doing. You must give takeoff clearances, landing clearances and taxi clearances in a strategic effort to maintain safety and efficiency where there would otherwise be total chaos. This is not a spectator's sport! Can you hack it?Included airports :San FranciscoHonoluluLondonLas VegasVancouverAnchorageNew York JFKMadeira

GBP 1.35
1

AirportSim - Bologna Airport (DLC) - Steam (PC) GLOBAL

AirportSim - Bologna Airport (DLC) - Steam (PC) GLOBAL

Welcome to Bologna Airport Dive into the heart of Italy with AirportSim's Bologna Airport DLC. Operate at the bustling Guglielmo Marconi Airport, a vital link connecting the picturesque Emilia-Romagna region to the world. With detailed, authentic reproductions of terminals and surroundings, this DLC offers a unique blend of operational complexity and Mediterranean charm. But that's not all! Bologna is special for its unique Follow-me sports car that we implemented into this DLC! Key Features:

GBP 7.03
1

Airport Madness: World Edition - Steam (PC) GLOBAL

Airport Madness: World Edition - Steam (PC) GLOBAL

Keep arriving and departing airplanes safe from collisions, while avoiding unnecessary delays. In this game you will work at the world's most complex airports. Human pilot voices, a radar screen, 12 different real-world airports, plus an awesome soundtrack make this game a must-have for anyone who likes aviation. Sound complicated? Airport Madness is for everyone, and it is very easy to learn. Do you have what it takes to be an air traffic controller at a busy international airport? You are p

GBP 0.84
1

Fundamentals of Airport Planning Theory and Practice

Fundamentals of Airport Planning Theory and Practice

Airport planning especially the airside is based on strict compliance with regulatory requirements. In heavily urbanized industrialized countries where suitable sites for new airport developments are increasingly hard to find – and subjected to unprecedented public scrutiny – the role of the airport planner is more crucial than ever. Fundamentals of Airport Planning aims to explain airport planning from the ground up. Utilizing a basic framework and step-by-step approach the author introduces the critical parameters for selecting a suitable and 'best' location from among multiple sites. International and country-specific regulations are described and accounted for. The master planning process is described with suitable illustrations and examples and the benefits and best practices of master planning are discussed. The location of visual aids (lighting and marking) and non-visual aids Communication Navigation and Surveillance Systems (CNS) is considered and readers will also learn how to prepare technically feasible plans with various infrastructures and how to assess a project's financial viability. This book includes a chapter on land use planning to maximize the utilization of the asset with appropriate control within and outside the airport. This book is aimed at postgraduate students who are specializing in aviation or air transport management as well as professionals studying or working in airport planning and design and related aviation topics. | Fundamentals of Airport Planning Theory and Practice

GBP 34.99
1

Airport Firefighters - The Simulation Steam CD Key

Airport Firefighters - The Simulation Steam CD Key

Airport Firefighters: The Simulation is a PC game produced by the German Visual Imagination Software GbR studio. The title is the third part of the Airport Firefighters series, in which we play the role of firefighters working at airports. The publishing side of the project was taken care of by Rondomedia, a company specializing in the simulator genre. The production does not have an extensive storyline. Players take on the role of a member of an elite firefighting unit who, together with his team, fights fires at the airport. The gameplay in the game Fire Brigade Simulator: Airport on PC is observed from the first person perspective. During the game, we control one character who must first reach the place of fire, e.g. by driving a fire engine. Then we take the necessary tools and go to action. Gameplay is not only about pouring water, because very often we also have to move around burning buildings, watching out for various obstacles, moving items or squeezing further through the ventilation shaft. Fortunately, if necessary, we can use the ax to destroy, for example, a pallet blocking the way forward, and fight the fire with a fire extinguisher and a sprayer. The developers took care of several locations. It happens that we extinguish a fire in the passenger terminal, inside a jumbo jet, in the office and more. An additional attraction is the various fire trucks, including the modern Panther produced by Rosenbauer International AG.  Key features:Experience exciting and dramatic situations as a member of the airport fire department Head out on duty with the entire fire department, driving firefighting vehicles and using them to tame the flames Fight your way through the blazing inferno of the passenger terminal, collapsed sections of buildings, burning office wings and gloomy basements Play with either German or American firefighting vehicles and team members Drive the faithfully recreated Panther vehicles from Rosenbauer International AG Can also be controlled using a gamepad Various challenging difficulty levels Part 3 in the popular Airport Firefighters series

GBP 4.34
1