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Fashion Buying and Merchandising The Fashion Buyer in a Digital Society

Fashion Buying and Merchandising The Fashion Buyer in a Digital Society

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step critical paths are wildly different and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising considering fast fashion sustainability ethical issues omnichannel retailing and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising as well as in-depth explanations of fashion product development trend translation and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today. | Fashion Buying and Merchandising The Fashion Buyer in a Digital Society

GBP 36.99
1

Buying Your Home A Practical Guide for First-Time Buyers

Buying Your Home A Practical Guide for First-Time Buyers

Many young people aspire to own their own home but face a myriad of challenges such as high property prices the need to raise a large deposit and difficulties of getting a mortgage. The process of buying a property is also stressful fraught with complexity and uncertainty and a mistake can prove very costly. This book therefore provides a much-needed step-by-step guide to help those seeking to buy a property for the first time. Packed with helpful and practical tips this book gives a complete overview of the house-buying process including finance legal and property aspects. The authors discuss a wide range of topics including: creating the right mindset the pros and cons of home ownership how to choose a suitable property how to save for a deposit how to negotiate for a better price how to get a mortgage the steps in the house-buying process how to ensure that mortgage payments can always be met The book is written by experienced property buyers who have bought multiple properties who have worked as a mortgage adviser and financial planner and who understand personal finance. It will be essential reading for undergraduate students in the field of accounting and finance and will also appeal to the general public particularly those seeking to buy a property for the first time. After reading the book readers will be able to map out a plan to buy their first property with greater confidence and make a better and more informed decision that will bring financial rewards. | Buying Your Home A Practical Guide for First-Time Buyers

GBP 35.99
1

The Media Handbook A Complete Guide to Advertising Media Selection Planning Research and Buying

The Media Handbook A Complete Guide to Advertising Media Selection Planning Research and Buying

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs including a basic understanding of competitive spending and target audiences the book takes readers through the fundamentals of each media channel leading to the creation of a media plan. Throughout concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats in all channels added discussion of measurement completely updated data and examples. The Media Handbook Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments. Supplemental online resources for both students and instructors are also available. For students there is a list of key media associations and chapter overviews. To assist in their course preparation instructors will find lecture slides sample test questions and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www. routledge. com/9780367775568 under Support Material. | The Media Handbook A Complete Guide to Advertising Media Selection Planning Research and Buying

GBP 56.99
1

Buying the Big Jets Fleet Planning for Airlines

Buying the Big Jets Fleet Planning for Airlines

Selecting the right aircraft for an airline operation is a vastly complex process involving a multitude of skills and considerable knowledge of the business. Buying the Big Jets has been published since 2001 to provide expert guidance to all those involved in aircraft selection strategies. This third edition brings the picture fully up to date representing the latest developments in aircraft products and best practice in airline fleet planning techniques. It features a new section that addresses the passenger experience and for the first time includes regional jet manufacturers who are now extending their product families into the 100-plus seating category. Overall the third edition looks at a broader selection of analytical approaches than previously and considers how fleet planning for cost-leader airlines differs from that of network carriers. Buying the Big Jets is an industry-specific example of strategic planning and is therefore a vital text for students engaged in graduate or post-graduate studies either in aeronautics or business administration. The book is essential reading for airline planners with fleet planning responsibility consultancy groups analysts studying aircraft performance and economics airline operational personnel students of air transport leasing companies aircraft value appraisers and all who manage commercial aircraft acquisition programmes and provide strategic advice to decision-makers. It is also a valuable tool for the banking community where insights into aircraft acquisition decisions are vital. | Buying the Big Jets Fleet Planning for Airlines

GBP 52.99
1

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