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Social Media for Progressive Public Relations

Social Media for Progressive Public Relations

This edited book presents a comprehensive research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives and in so doing provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement progressive management use of social media channels business influence social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars researchers and students of PR and communications.

GBP 120.00
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Progressive Violence Theorizing the War on Terror

Progressive Violence Theorizing the War on Terror

This book examines the role of collective violence in the achievement of solidarity shedding light on the difficulty faced by sociology in theorizing violence and warfare as a result of the discipline’s tendency to idealize society in an attempt to legitimize the idea of progressive social change. Using the global War on Terror as a focal point the authors develop this argument through the related issues of power knowledge and ethics explaining the War on Terror in terms of the Anglo-American tradition of imperial power and domination. Exploring the victimage rituals through which society is brought together in the ritual domination and destruction of a constructed villain Progressive Violence: Theorizing the War on Terror also considers the price of the liberal moral values in terms of which the global war on terror is frequently justified and the volume of progressive violence involved in advancing the cause of freedom. The authors use this case to theorize the general role of vicarious victimage ritual in the social genesis of political violence and sadism and its calculated use by politicians to achieve their imperial aims. As such it will appeal to scholars of sociology and social theory with interests in terrorism violence and geopolitics. | Progressive Violence Theorizing the War on Terror

GBP 38.99
1