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Street Graffiti Rock Music Wallpaper Mural

Drawing Graffiti Artist with Colorful Painting Wallpaper Mural

Retro Classic Car with Graffiti Wallpaper Mural

Wall Mural - Personalised Teen's Brick Graffiti Wall - Traditional Wallpaper (Paste-the-wall) - Made to Measure

Wall Mural - Personalised Kid's Brick Graffiti Wall - Traditional Wallpaper (Paste-the-wall) - Made to Measure

Vintage Car with Graffiti Brick Wallpaper Mural

Wall Mural - Personalised Kid's Brick Graffiti Wall - Removable Wallpaper (Peel & Stick) - Made to Measure

Wall Mural - Personalised Kid's Brick Graffiti Wall - Removable Vinyl (Peel & Stick) - Made to Measure

Wall Mural - Grey Graffiti Teen Boys - Traditional Wallpaper (Paste-the-wall) - Made to Measure

Wall Mural - Personalised Teen's Brick Graffiti Wall - Removable Wallpaper (Peel & Stick) - Made to Measure

Wall Mural - Personalised Teen's Brick Graffiti Wall - Removable Vinyl (Peel & Stick) - Made to Measure

Future Typography Wallpaper Mural

Sport Basketball Player Wallpaper Mural

Wall Mural - Customizable Name Graffiti On Brick - Traditional Wallpaper (Paste-the-wall) - Made to Measure

Wall Mural - Grey Graffiti Teen Boys - Removable Wallpaper (Peel & Stick) - Made to Measure

Wall Mural - Grey Graffiti Teen Boys - Removable Vinyl (Peel & Stick) - Made to Measure

Mind Control Poster Wallpaper Mural

Wall Mural - Customizable Name Graffiti On Brick - Removable Vinyl (Peel & Stick) - Made to Measure

Wall Mural - Customizable Name Graffiti On Brick - Removable Wallpaper (Peel & Stick) - Made to Measure

Cartoon Animal with Music Note Wallpaper Mural

Marketing Graffiti The Writing on the Wall

Marketing Graffiti The Writing on the Wall

Radical and unique in its approach and presentation Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process. Most marketing textbooks tackle the subject as a business function – i. e. how to do marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture and one in which we are all active as part-time marketers. By rejecting managerially-driven structures in this way Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know. Critically examining a wide range of products businesses technologies information services ads packaging and branding Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life. This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new updated or expanded sections on market exclusion the role of the consumer in innovation space and place pricing consumer communities collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics. This essential marketing guide is supported by a range of teaching support materials including the latest journal and online references guides to further reading teaching slides and test bank questions | Marketing Graffiti The Writing on the Wall

GBP 38.99
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Watercolor Space with Astronaut and Meteor Wallpaper Mural

Cartoon Giraffe Wallpaper Mural

Bicycle Brick Wall Art Wallpaper Mural

Cream Rose Flowers Wallpaper Mural