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Primal Strength Pro Series Olympic Chains 30kg Pair (15kg Per Chain)

Primal Strength Pro Series Olympic Chains 30kg Pair (15kg Per Chain)

Primal Strength Pro Series Olympic Chains 30kg Pair (15kg Per Chain) Key Features: Pair of Olympic Lifting Chains with Olympic Collars 15kg weight per chain (30kg in total per pair) Extended 183cm Length, Suitable for Squatting Durable, Zinc-Coated Chain for Indoor and Outdoor Use 1-Year Commercial Warranty       Introducing the Primal Strength Pro Series Olympic Chains – a powerhouse addition to your weightlifting arsenal, meticulously crafted for elite commercial performance. This pair of weightlifting chains, each weighing 15kg, brings a substantial total of 30kg to your lifting routine, delivering a robust solution built to endure the rigors of intense training.     Key Features: Extended Length for Versatility Standing out with an extended length of 183cm, the Primal Pro Series Olympic Chains surpass conventional alternatives by providing extra versatility, especially during squatting exercises. This added length enhances your training options and accommodates various lifting styles.     Progressive Resistance Mechanism Olympic lifting chains introduce a unique resistance-building approach. As you lift the bar, these chains gradually leave the ground, progressively increasing the weight. This innovative mechanism adds an extra dimension to resistance beyond conventional weight plates, challenging your muscles in new ways.     Versatile Training Applications The utility of these chains extends beyond traditional weightlifting. They are ideal for building strength, overcoming lifting plateaus, and enhancing speed and acceleration. Additionally, they can be integrated into weighted pull-ups, dips, WODs, and circuits, making them a versatile and dynamic addition to any fitness regimen.     Reliability and Durability Backed by a comprehensive 1-year commercial warranty, the Primal Pro Series Olympic Chains offer peace of mind in terms of reliability and durability. Suitable for both indoor and outdoor use, these chains are a robust investment in your fitness journey.      Specifications Net weight (kg) 15.0 Warranty Home and light commerical use - 12 months         General FAQ's 1. Do you offer delivery? Yes, we provide delivery for all the products featured on our website.   Refer to   our "

GBP 119.99
1

Primal Strength Pro Series Skier With Stand

Primal Strength Pro Series Skier With Stand

Primal Strength Pro Series Skier With Stand Key Features: Challenging full body workout Floor Stand Included Smooth and light cord drive system Adjustable air damper for varying stroke resistance Comprehensive console programs & feedback Bracket to mount a mobile device Wheels make it easy to manoeuvre Backed with a 5 year parts warranty      Introducing the Primal Strength Pro Series Skier With Stand, a meticulously crafted fitness machine designed to thrive in the most demanding environments. Ideal for gym floors, functional spaces, studios, and High-Intensity Interval Training (HIIT) areas, this skier boasts a sleek and robust design, setting it apart as a top-tier choice for those seeking a comprehensive and intense workout experience.     Robust Design for Robust Environments Built with durability in mind, the Primal HIIT Skier is engineered to withstand the rigors of robust fitness environments. The sturdy frame ensures stability, making it a reliable companion for users pushing their limits during intense HIIT sessions.     Comprehensive Console for Informed Workouts The skier comes equipped with one of the most comprehensive consoles in the industry, providing essential feedback on various metrics. Monitor your performance with precision, including time, average time per 500 meters, watts, distance, calories burned per hour, average watts, and cycle intervals. The console is designed with user convenience in mind and includes a standard phone/device holder, keeping your technology within reach for an enhanced workout experience.     Versatile Mounting Options Adaptability is key, and the Primal HIIT Skier offers both wall and floor mounting options. Whether you choose to optimize space by wall mounting or prefer the flexibility of floor mounting with the optional floor stand, this skier caters to diverse setup preferences.     Warranty Assurance We stand by the durability and quality of the Primal HIIT Skier. Our commitment is reflected in the warranty coverage: Frame: 5-year limited warranty Electronic parts: 2-year limited warranty (excluding batteries) Mechanical parts: 2-year limited warranty Wearing parts: 2-year limited warranty     Specifications Warranty Frame: 5-year limited warranty Electronic parts: 2-year limited warranty (excluding batteries) Mechanical

GBP 849.99
1

Primal Strength Pro Series Farmers Walk Handles

Primal Strength Pro Series Farmers Walk Handles

Primal Strength Pro Series Farmers Walk Handles Key Features: One-Piece Farms Walk Handles (2 Per Set) Fully Welded Frame & Handle Aggressive Knurl on Handles Includes Spring Collars Long Load Pins Two Year Commercial Warranty    Introducing the Primal Strength Pro Series Farmers Walk Handles – your ultimate companion for strongman training, carry exercises, and upper body grip work. Crafted with precision and designed for durability, these heavy-duty handles are a testament to Primal Strength's commitment to quality in functional fitness equipment.      Key Features: Robust Design for Strongman Training Engineered for the demands of strongman training, the Primal Farmers Walk Handles feature a one-piece weld construction capable of carrying loads of up to an impressive 250kg per handle. Trust in the robust design to withstand the rigors of your toughest workouts.      Olympic Disc Compatibility The handles are equipped with 50mm diameter sleeves designed exclusively for Olympic discs. This compatibility ensures a seamless integration into your weightlifting routine, allowing you to utilize your existing equipment with ease.     Included Olympic Spring Collars Enhance your convenience with the included Olympic spring collars. These collars provide a secure and hassle-free solution for securing your weights, allowing you to focus on your training without interruptions.     Matte Black Powder Coating Primal Farmers Walk Handles feature a sleek matte black powder coating, adding a touch of sophistication to your workout space. The coating not only provides an aesthetic appeal but also contributes to the durability of the handles, ensuring they stand the test of time.     Aggressive Knurl for Superior Grip Experience an aggressive knurl on the handles, strategically designed to provide superior grip and support during your exercises. The textured surface ensures a secure hold, allowing you to challenge yourself with heavier loads confidently. Primal Strength understands the importance of quality in your fitness equipment, and the Pro Series Farmers Walk Handles exemplify this commitment. Elevate your strongman training and grip work with the reliability and durability that these handles bring to your workout routine. Choose Primal for excellence in functional fitness equipment.     Specifications

GBP 119.99
1

Primal Strength Pro Series Upright Bike

Primal Strength Pro Series Upright Bike

Primal Strength Pro Series Upright Bike Key Features: A vertical ratcheting, pop pin engaged seat post and micro adjustments of the seat in the fore/aft direction Heart Rate % Profile -There is a bar graph integrated into the console that lets you know where your heart rate is in relation to projected maximum (calculated when you enter your age in the programming section of each program) A heavy duty 30 lb. flywheel results in more inertia (Revolutions Per Minute & Watt output) The dual spring seat is made of high durometer foam, and the pedals are also padded for less stress on your feet This unit uses a generator to power the console. Therefore there is no need for an electrical connection.       The Primal Pro Series Upright Bike is characterized by its durability, comfort, and smooth operation. Both models feature easy adjustments, bright LED screens, a turbo cooling fan, high-density foam seats, challenging programs, 40 levels of magnetic resistance, and a generator-powered console as standard features.     Key Features: Durability: Built to withstand the rigors of regular use, ensuring longevity and reliability. Comfort:** High-density foam seats and ergonomic design prioritize user comfort during workouts. Smooth Operation: The Upright Bike provides a smooth and seamless exercise experience. Easy Adjustments: User-friendly adjustments cater to individual preferences and ensure a customized workout. Bright LED Screens: Clear and vibrant LED screens display essential workout information for easy tracking. Turbo Cooling Fan: A built-in fan helps keep users cool and comfortable during intense sessions. Challenging Programs: The bike offers a variety of programs to keep workouts 40 Levels of Magnetic Resistance: Users can adjust resistance levels to suit their fitness goals and preferences. Generator-Powered Console: The console is powered by a generator, contributing to energy efficiency.     Indoor Exercise Bike Appeal: Indoor exercise bikes, a staple for many decades, continue to be popular due to their enduring appeal and effectiveness. Factors such as comfort, convenience, familiarity, enjoyment, and addressing medical conditions make this modality appealing to a large segment of the population.    

GBP 1999.00
1

Primal Strength Performance Series 125kg (276 lbs) Pin-Select - Dual Adjustable Pulley (2 x 125kg Stacks)

Primal Strength Performance Series 125kg (276 lbs) Pin-Select - Dual Adjustable Pulley (2 x 125kg Stacks)

Primal Strength Performance Series 125kg (276 lbs) Pin-Select - Dual Adjustable Pulley (2 x 125kg Stacks) Key Features: 125kg stacks 2:1 ratio Laser cut stack guards Lifetime frame       The Primal Performance Series 125kg Pin-Select Dual Adjustable Pulley is a state-of-the-art strength equipment solution designed for commercial gyms and athletes seeking premium quality, durability, and unmatched ergonomic design. Here's an overview of its key features:    Unique Performance Features: Dual Pulley System:  Designed for smooth and efficient workouts, providing a challenging and empowering experience. 125kg Weight Stacks (Per Side):  Generous weight stacks on each side, accommodating users of all fitness levels. 2:1 Weight Stack Ratio:  Optimal balance between resistance and movement, ensuring an effective and transformative workout. Laser-Cut Stack Guards:  Attention to detail with laser-cut stack guards, enhancing safety and aesthetics. Metallic Matte Black Finish:  Sleek and striking finish, adding a modern and aesthetic touch to your gym. Magnetic Pop Pins:  Ensures quick, secure, and hassle-free weight adjustments between sets, enhancing user convenience. Revolving Stirrup Handles Included:  Maximizes comfort and usability during workouts, providing versatility in grip options. Lifetime Frame Warranty:  Demonstrates the commitment to quality, offering peace of mind with a lifetime frame warranty.     Benefits: Smooth and Efficient Workouts:  The dual pulley system ensures a seamless and efficient workout experience for users. Versatile Weight Stacks:  Generous 125kg weight stacks on each side cater to users of varying fitness levels. Optimal Weight Stack Ratio:  The 2:1 weight stack ratio strikes a balance between resistance and movement, enhancing workout effectiveness. Enhanced Safety and Aesthetics:  Laser-cut stack guards and a metallic matte black finish contribute to both safety and visual appeal. User-Friendly Adjustments:  Magnetic pop pins facilitate quick, secure, and user-friendly weight adjustments between sets. Versatile Grip Options:  The inclusion of revolving stirrup handles provides users with versatile grip options for varied exercises. Lifetime Frame Warranty:  A testament to the commitment to quality and durability, offering a lifetime frame warranty for long-term reliability.

GBP 3999.99
1

Primal Strength Performance Series Hip Thruster & Floor / Glute / Hamstring Developer

Primal Strength Performance Series Hip Thruster & Floor / Glute / Hamstring Developer

Primal Strength Performance Series Hip Thruster & Floor / Glute / Hamstring Developer Key Features: Adjustable Height Hip Thrust Pad Customizable Foot Supports for Enhanced Comfort Movable Pads for Optimal Knee Support Sturdy Oversized Frame with Wheels for Easy Maneuverability 8 Band Pegs on Each Side for Versatile Resistance Training     The Primal Strength Monster Series Hip Thrust Floor GHD is a heavy-duty dual machine designed to target exercises for the posterior chain while also serving as an adjustable height support pad for hip thrusts. Its robust frame ensures safety and stability, capable of supporting even the strongest of hip thrusters and trainers performing weighted Nordic/Hamstring Curls. With its versatile design, athletes of any height can easily set up at the correct height and position. Backed by a lifetime warranty on the frame and a one-year warranty on the commercial pads, the Primal Strength Monster Series Hip Thrust Floor GHD offers durability and reliability for a variety of strength training routines.   Key Features:     Variable Height Hip Thrust Pad Tailor the pad height to your preference for optimal hip thrusts, ensuring comfort and effectiveness during your workout sessions.   Adjustable Foot Supports Customize the foot supports to suit your individual needs, providing stability and alignment for a safe and efficient exercise experience.   Mobile Knee Support Pads Moveable knee pads offer adaptable support, accommodating various body sizes and exercise techniques while maintaining proper form and comfort.   Robust Frame with Wheels The sturdy oversized frame, equipped with wheels, facilitates effortless transportation and storage, allowing you to easily position the equipment wherever you desire in your workout space.   Eight Band Pegs per Side Benefit from enhanced versatility in resistance training with eight band pegs on each side, enabling you to incorporate a wide range of resistance levels to challenge and progress your strength workouts.   Complete the Kit Primal Strength Performance Series Competition Kettlebells Primal Strength Performance Series Black Gloss Canvas Battle Rope   Specifications

GBP 799.99
1

Primal Strength Pro Series 3 Tier Dumbbell Rack

Primal Strength Pro Series 3 Tier Dumbbell Rack

Primal Strength Pro Series 3 Tier Dumbbell Rack Key Features: Matte Black 3-TIER Dumbbell Rack Two-Year Commercial Warranty Holds 15 pairs, max weight 50kg    Introducing the Primal Strength Pro Series 3 Tier Dumbbell Rack, a sophisticated addition to your gym that seamlessly blends style and functionality. This sleek Matte Black rack is designed to elevate your gym organization while providing a secure and visually appealing storage solution for your dumbbells.     Key Features: Stylish Matte Black Design The modern Matte Black finish of this 3 Tier Dumbbell Rack adds a touch of elegance to your gym space. Its sleek and stylish appearance enhances the overall aesthetic, making it a standout feature in any fitness environment.     Functional Three-Tier Configuration Organize your dumbbells effortlessly with the three-tier design, accommodating up to 15 pairs of dumbbells. The tiered structure ensures easy visibility and access to different weight options, facilitating a smooth workout experience for your clients or gym members.     Impressive Weight Capacity Built to handle heavy loads, this rack boasts a substantial weight capacity of 50kg per pair. This impressive capability makes it suitable for a variety of dumbbell sizes, offering flexibility for diverse workout routines.     Commercial-Grade Durability Backed by a robust two-year commercial warranty, the Primal Strength Pro Series 3 Tier Dumbbell Rack is engineered for durability. The commercial-grade construction ensures longevity, making it a reliable investment for your fitness facility.      Specifications Gross weight (kg) 43.0 Net weight (kg) 41.0 Packing size (cm) 95 x 81 x 26.5 Product size (cm) 200 x 74 x 92 Warranty Home & light commerical use - 5 years frame, 24 months parts         General FAQ's 1. Do you offer delivery? Yes, we provide delivery for all the products featured on our website.   Refer to   our "Shipping & Returns" tab for more details.     2. How long will it take for my items to be delivered? For items in stock, we aim to dispatch within 48 hours. Delivery can take between 3-7 days from order confirmation. Refer to our "Shipping & Returns" tab for

GBP 549.99
1

Primal Strength Pro Series Boxed Drop Pad

Primal Strength Pro Series Boxed Drop Pad

Primal Strength Pro Series Boxed Drop Pad Key Features: High density foam with durable PVC cover Protect floor and equipment Sold in pairs Velcro top slots 75*60*15cm (each pad) 10kg each pad       Introducing the Primal Strength Pro Series Boxed Drop Pad – a revolutionary addition to your training arsenal, designed to elevate your workouts and protect your space. Crafted with precision using high-density foam and a durable PVC cover, these drop pads are a testament to Primal Strength's commitment to quality and innovation.     Key Features: High Density Foam Construction The drop pads feature high-density foam, providing exceptional cushioning for high-impact drops during your training sessions. Experience the next level of comfort and safety as you push your limits with these state-of-the-art pads.     Floor and Equipment Protection Safeguard your floor and equipment from the rigors of intense workouts. The Pro Series Boxed Drop Pads act as a protective barrier, mitigating the impact of heavy drops and preventing damage to your training environment.     Noise Reduction and Vibration Absorption Train with focus and minimize disturbances. These drop pads are engineered to reduce noise and absorb vibrations, ensuring a quieter and more controlled workout environment for you and those around you.     Sold in Pairs Each order includes a pair of Pro Series Boxed Drop Pads, providing a comprehensive solution for your training needs. Train with confidence, knowing that you have the support of these cutting-edge pads by your side.     Velcro Top Slots Enhance your training setup with the convenience of Velcro top slots. Secure the pads in place, ensuring stability and consistency during your workouts.     Compact Dimensions With dimensions of 75x60x15cm for each pad and a weight of 10kg per pad, these drop pads strike the perfect balance between portability and effectiveness.     Specifications Gross Weight (kg) 21.0 Net Weight (kg) 20.0 Packing Size (cm) 77 x 62 x 32.5 Warranty Home and light commerical use

GBP 149.99
1

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Digital Camouflage Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Digital Camouflage Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Digital Camouflage Teflon Coating Key Features: New Teflon-Coated in a Range of Colours 8-Needle Bearings and Brass Centre Sleeve Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Snap End Ring/Laser-Engraved Phosphorised Black Sleeve Dual Knurl Markings with Light 1mm Knurling 3-Year No Bend Warranty     Introducing the Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar – "It's Heavy," a revolutionary addition to our lineup of premium barbells. This UK-first Teflon-coated Olympic Bar is engineered for heavy-duty use in Powerlifting, Olympic-lifting, and functional training applications, setting a new standard in durability and performance.     Key Features: Advanced Teflon Coating Technology We've incorporated state-of-the-art Teflon-style technology, known for protecting household appliances, to elevate the durability of the "It's Heavy" Olympic Bar beyond our ceramic-coated bars. This advanced coating ensures longevity and damage resistance, making it a standout choice for rigorous training.    Smooth 8-Needle Bearings Spin Designed for an exceptional lifting experience, the bar features 8-needle bearings, providing an incredibly smooth and reduced-friction spin. This quality spin, coupled with market-leading durability, ensures optimal performance during heavy lifts.    Robust Construction and Testing Tested to a minimum of 190,000 lbs per square inch, the "It's Heavy" Olympic Bar undergoes rigorous machine testing repeatedly under stresses of up to and including 1000kg. This robust construction guarantees reliability in heavy-duty lifting.    Dual Knurling for Versatility The Olympic Bar boasts dual knurling for Power and Olympic lifting, eliminating the center knurl for a comfortable grip. The 1mm knurl is slightly lighter than ceramic-coated bars, making it particularly suitable for functional training and Olympic lifting movements.     Phosphorised Black Sleeves with Laser-Etched Engraving Featuring phosphorised black sleeves with light knurling for secure plate grip, the 50mm-diameter sleeves are laser-etched with Primal branding for a touch of sophistication.    Versatile Usage and Compatibility Part of our extensive Primal bar range, the "It's Heavy" Olympic Bar is suitable for sports facilities, commercial gyms, PT studios, and home use. Weighing exactly 20kg, it is compatible with all Olympic-size 50-51mm discs.     Recommended

GBP 199.99
1

Primal Strength Performance Series Austin Olympic Power Bar

Primal Strength Performance Series Austin Olympic Power Bar

Primal Strength Performance Series Austin Olympic Power Bar Key Features: 29mm Grip, Olympic Power Bar, Each sleeve 41.5cm Machine-Finished with Snap-Ring Ends Centre Knurling with Firm Whip 190,000 PSI-Tested, 1500 lb-Rated High-Tensile, Black Ionised-Steel Centre Bar Steel 50mm Ends with Brass Bearings 1.6mm Aggressive Diamond Knurl       Introducing the Primal Strength Performance Series Austin Olympic Power Bar—an engineering marvel designed to elevate your powerlifting experience. Crafted with precision and versatility, the Austin Power Bar is the ultimate choice for deadlifting, squatting, and benching, providing a reliable companion for your strength training journey.     Key Features: Multi-Purpose Performance The Austin Power Bar is meticulously engineered to serve as a multi-purpose power bar, catering to the demands of deadlifting, squatting, and benching. Experience exceptional performance across various powerlifting exercises.     Firm Whip and Plate Capacity With a firm whip and thinner ends, this bar allows for a substantial number of plates on the bar, providing versatility in your lifting routine. The design ensures a responsive and controlled feel during your lifts.     Aggressive Diamond Knurl The Austin Power Bar features an aggressive 1.6mm diamond knurl, offering a secure and comfortable grip for enhanced control. The knurl design ensures a reliable hold, especially during intense lifting sessions.    Smooth Spin with Brass Bushing Utilizing brass bushings, the bar delivers a smooth and reduced-friction spin. The spin is calibrated to be lower than our 8-needle bars, making it ideal for powerlifting movements.    Robust Construction and Testing Tested to a minimum stress level of 190,000 pounds per square inch and subjected to rigorous factory QC processes with repeated tests up to 1000kg of pressure, the Austin Power Bar guarantees durability and reliability.     Center Knurl for Sumo Deadlifts Distinguished from our Dual Olympic Bars, the Austin Bar includes a center knurl for sumo deadlifts and additional knurl support for squatting, providing optimal versatility for your lifting preferences.    Ionised-Steel Center The Ionised-Steel center not only enhances durability but also reduces expenses and maintenance, making it an ideal choice for busy gyms and performance centers.   

GBP 299.99
1

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Red Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Red Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Red Teflon Coating Key Features: New Teflon-Coated in a Range of Colours 8-Needle Bearings and Brass Centre Sleeve Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Snap End Ring/Laser-Engraved Phosphorised Black Sleeve Dual Knurl Markings with Light 1mm Knurling 3-Year No Bend Warranty     Introducing the Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar – "It's Heavy," a revolutionary addition to our lineup of premium barbells. This UK-first Teflon-coated Olympic Bar is engineered for heavy-duty use in Powerlifting, Olympic-lifting, and functional training applications, setting a new standard in durability and performance.     Key Features: Advanced Teflon Coating Technology We've incorporated state-of-the-art Teflon-style technology, known for protecting household appliances, to elevate the durability of the "It's Heavy" Olympic Bar beyond our ceramic-coated bars. This advanced coating ensures longevity and damage resistance, making it a standout choice for rigorous training.    Smooth 8-Needle Bearings Spin Designed for an exceptional lifting experience, the bar features 8-needle bearings, providing an incredibly smooth and reduced-friction spin. This quality spin, coupled with market-leading durability, ensures optimal performance during heavy lifts.    Robust Construction and Testing Tested to a minimum of 190,000 lbs per square inch, the "It's Heavy" Olympic Bar undergoes rigorous machine testing repeatedly under stresses of up to and including 1000kg. This robust construction guarantees reliability in heavy-duty lifting.    Dual Knurling for Versatility The Olympic Bar boasts dual knurling for Power and Olympic lifting, eliminating the center knurl for a comfortable grip. The 1mm knurl is slightly lighter than ceramic-coated bars, making it particularly suitable for functional training and Olympic lifting movements.     Phosphorised Black Sleeves with Laser-Etched Engraving Featuring phosphorised black sleeves with light knurling for secure plate grip, the 50mm-diameter sleeves are laser-etched with Primal branding for a touch of sophistication.    Versatile Usage and Compatibility Part of our extensive Primal bar range, the "It's Heavy" Olympic Bar is suitable for sports facilities, commercial gyms, PT studios, and home use. Weighing exactly 20kg, it is compatible with all Olympic-size 50-51mm discs.    

GBP 249.99
1

Primal Strength Pro Series 8 Needle Teflon Coated 7ft Bar - Yellow

Primal Strength Pro Series 8 Needle Teflon Coated 7ft Bar - Yellow

Primal Strength Pro Series 8 Needle Teflon Coated 7ft Bar - Yellow Key Features: New Teflon-Coated in a Range of Colours 8-Needle Bearings and Brass Centre Sleeve Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Snap End Ring/Laser-Engraved Phosphorised Black Sleeve Dual Knurl Markings with Light 1mm Knurling 3-Year No Bend Warranty     Introducing the Primal Strength Pro Series 8 Needle Teflon Coated Olympic Bar, a groundbreaking addition to our range that sets a new standard for durability and performance. This bar, a UK first, features advanced Teflon-coated technology derived from household appliances to provide unparalleled protection and longevity, surpassing even our ceramic-coated bars.     Key Features: Exceptional Durability with Teflon Coating Our "It's Heavy" Olympic Bar boasts Teflon coating, offering damage-proofing technology that exceeds the durability of ceramic-coated bars. This UK-first innovation ensures the bar's resilience, making it ideal for heavy Powerlifting, Olympic-lifting, and functional training applications.    8-Needle Bearings for Smooth Spin Engineered with precision, the Olympic Bar incorporates 8-needle bearings, delivering an exceptionally smooth and reduced-friction spin. This design not only enhances the quality of movement but also establishes a market-leading level of durability for heavy-duty lifting.    Tested for Strength and Reliability The bar is rigorously tested to a minimum of 190,000 lbs per square inch, undergoing machine tests repeatedly under stresses of up to and including 1000kg. This ensures a reliable and resilient performance, meeting the demands of intense workouts.     Versatile Knurling for Multi-Purpose Use Featuring dual knurling for Power and Olympic lifting, the "It's Heavy" Olympic Bar has a knurl of 1mm, making it slightly lighter than ceramic-coated bars. This design is well-suited for functional training and Olympic lifting movements.     Phosphorised Black Sleeves with Laser-Etched Engraving The bar is equipped with phosphorised black sleeves, featuring light knurling for optimal plate grip. The 50mm-diameter sleeves showcase laser-etched Primal engraving, adding a touch of sophistication to its heavy-duty construction.     Unique Teflon Finish in Various Colors The "It's Heavy" Olympic Bar stands out with its unique Teflon finish, available in several colors, including our new Blue/Green Camo. The bars, weighing exactly 20kg (

GBP 149.99
1

Primal Strength Personal Series HIIT Bench with Accessories & Dumbbells

Primal Strength Personal Series HIIT Bench with Accessories & Dumbbells

Primal Strength Personal Series HIIT Bench with Accessories & Dumbbells Bundle Includes: Storage Bench 2 x 25kg Dumbbells 18kg Adjustable Kettlebell Mini Foam Roller 9m 9kg Battlerope (38mm thickness) Glute Band – Medium Resistance Band – Medium Powerband – Light    Introducing the Primal Strength Personal Series HIIT Bench Package with Accessories & Dumbbells – an all-inclusive solution designed to enhance your fitness journey, whether you're just starting or are a seasoned fitness enthusiast. This comprehensive bundle offers a versatile and space-efficient home workout experience, ensuring optimal functionality without compromising on space.     Versatile Multi-Functional Workout Bench The Primal Personal Series HIIT Bench is a heavy-duty marvel, providing a multi-functional workout platform for a diverse range of exercises. The uniquely designed storage undercarriage is tailor-made for use with the Primal Personal Series 25kg Adjustable Dumbbells, maximizing convenience and accessibility during your workouts.     Innovative Storage Solutions This bench goes beyond the ordinary with front and rear accessory storage compartments. An oversized handle with rear transport wheels facilitates easy manoeuvrability, while doubling as an anchor for battleropes or powerbands. Additionally, two rear-positioned d-rings offer compatibility with soft-grip exercise bands. The bench is not only a seat for exercises but also accommodates plyo box movements such as box jumps and step-ups.    Adjustable Dumbbells for Customized Workouts The Primal Personal Series 25kg Adjustable Dumbbells, ingeniously housed in the bench undercarriage, provide the versatility of multiple dumbbell sizes in a single, easily adjustable pair. Users can seamlessly move between weights, ranging from 4.5kg to 25kg per handle. The angled storage trays ensure easy access, and the included nylon easy-clip straps secure the dumbbells in place.     Space-Saving Adjustable Kettlebell Included in the package is the Primal Personal Series 18kg Adjustable Kettlebell, offering five different weight adjustments in one compact unit. With a simple turn of the dial, users can transition between weights, ranging from 4.5kg to 18kg in moments, providing a seamless and efficient kettlebell workout experience.     Comprehensive Accessory Inclusions The Primal Personal Series HIIT Bench Package comes complete with essential accessories, including a mini foam roller, 9-meter/9kg battlerope, medium glute band, medium resistance band, and a

GBP 899.99
1

Primal Strength Pro Series 4 Needle Dual Knurl 7ft Olympic Bar - Black

Primal Strength Pro Series 4 Needle Dual Knurl 7ft Olympic Bar - Black

Primal Strength Pro Series 4 Needle Dual Knurl 7ft Olympic Bar - Black Key Features: Machine-Finished 4-Needle Bearing for Reduced Friction with Bush Bearing Support 190,000 PSI Tested, 1500lb Rated, High-Tensile Steel Olympic Bar 28mm Dual Knurl Medium Knurl Ionised Black Bar with Snap-Ring End 20kg Calibrated weight to be accurate to within +/-0.5%     Introducing the Primal Strength Pro Series 4 Needle Dual Knurl 7ft Olympic Bar – "Be Strong," a versatile and robust barbell meticulously engineered for powerlifting, weightlifting, and functional fitness applications. Designed with precision and durability in mind, this bar is a standout choice for any sports facility, commercial gym, PT studio, or home gym.       Key Features: Multi-Purpose Excellence The "Be Strong" Olympic Bar is crafted for multi-purpose use, making it ideal for powerlifting, weightlifting, and functional fitness exercises. Featuring 4-needle bearings for a smooth and reduced-friction spin, along with brass bushings for enhanced support, this bar ensures a superior lifting experience.     Heavy-Duty Durability Built to withstand rigorous workouts, the bar is rigorously tested to 190,000 pounds per square inch, showcasing its heavy-duty construction and ability to handle intense lifting sessions. The absence of a center knurl, coupled with dual classic knurling for Power and Olympic lifts, adds to the versatility of this bar.     Flexibility and Resilience The "Be Strong" bar combines good flex/whip, particularly beneficial for weightlifting movements, with reliable resilience, ensuring it always springs back perfectly. The Ionised black finish not only contributes to its aesthetic appeal but also develops a unique patina over time.     Versatile Compatibility Whether you're in a sports facility, commercial gym, PT studio, or working out at home, the "Be Strong" bar is designed to cater to a wide range of fitness needs. It pairs seamlessly with our Primal bumper plates for optimal performance.    Warranty Confidence Backed by a 3-year "no bend" warranty and a 1-year full bar warranty, the "Be Strong" Olympic Bar instills confidence in its durability. The warranty covers protection against bending under normal use, provided the bar hasn't been damaged due to negligent or faulty use, poor storage, or mishandling.     Storage

GBP 199.99
1

Primal Strength Pro Series 8 Needle Teflon Coated 7ft Bar - Blue

Primal Strength Pro Series 8 Needle Teflon Coated 7ft Bar - Blue

Primal Strength Pro Series 8 Needle Teflon Coated 7ft Bar - Blue Key Features: New Teflon-Coated in a Range of Colours 8-Needle Bearings and Brass Centre Sleeve Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Snap End Ring/Laser-Engraved Phosphorised Black Sleeve Dual Knurl Markings with Light 1mm Knurling 3-Year No Bend Warranty     Introducing the Primal Strength Pro Series 8 Needle Teflon Coated Olympic Bar, a groundbreaking addition to our range that sets a new standard for durability and performance. This bar, a UK first, features advanced Teflon-coated technology derived from household appliances to provide unparalleled protection and longevity, surpassing even our ceramic-coated bars.     Key Features: Exceptional Durability with Teflon Coating Our "It's Heavy" Olympic Bar boasts Teflon coating, offering damage-proofing technology that exceeds the durability of ceramic-coated bars. This UK-first innovation ensures the bar's resilience, making it ideal for heavy Powerlifting, Olympic-lifting, and functional training applications.    8-Needle Bearings for Smooth Spin Engineered with precision, the Olympic Bar incorporates 8-needle bearings, delivering an exceptionally smooth and reduced-friction spin. This design not only enhances the quality of movement but also establishes a market-leading level of durability for heavy-duty lifting.    Tested for Strength and Reliability The bar is rigorously tested to a minimum of 190,000 lbs per square inch, undergoing machine tests repeatedly under stresses of up to and including 1000kg. This ensures a reliable and resilient performance, meeting the demands of intense workouts.     Versatile Knurling for Multi-Purpose Use Featuring dual knurling for Power and Olympic lifting, the "It's Heavy" Olympic Bar has a knurl of 1mm, making it slightly lighter than ceramic-coated bars. This design is well-suited for functional training and Olympic lifting movements.     Phosphorised Black Sleeves with Laser-Etched Engraving The bar is equipped with phosphorised black sleeves, featuring light knurling for optimal plate grip. The 50mm-diameter sleeves showcase laser-etched Primal engraving, adding a touch of sophistication to its heavy-duty construction.     Unique Teflon Finish in Various Colors The "It's Heavy" Olympic Bar stands out with its unique Teflon finish, available in several colors, including our new Blue/Green Camo. The bars, weighing exactly 20kg (

GBP 149.99
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Primal Strength Pro Series 4 Needle Steel 450kg Rated

Primal Strength Pro Series 4 Needle Steel 450kg Rated

Primal Strength Pro Series 4 Needle Steel 450kg Rated Key Features: Machine-Finished 4-Needle Bearing for Reduced Friction with Bush Bearing Support 190,000 PSI Tested, 1500lb Rated, High-Tensile Steel Olympic Bar 28mm Dual Knurl Medium Knurl Steel Bar with Snap-Ring End 20kg Calibrated weight to be accurate to within +/-0.5%       Introducing the Primal Strength Pro Series 4 Needle Steel Olympic Bar – "It's Heavy," a versatile and robust barbell designed for powerlifting, weightlifting, and functional fitness. Engineered with precision and durability in mind, this bar is an excellent addition to any sports facility, commercial gym, PT studio, or home gym.     Key Features: Multi-Purpose Design The "It's Heavy" Olympic Bar is meticulously crafted for multi-purpose use, making it suitable for powerlifting, weightlifting, and functional fitness exercises. With 4-needle bearings providing a smooth and reduced-friction spin, complemented by brass bushings for added support, this bar ensures a superior lifting experience.     Heavy-Duty Construction Built to withstand the toughest workouts, the bar is tested to an impressive 190,000 pounds per square inch, showcasing its heavy-duty construction and reliability under pressure. The absence of a center knurl, combined with dual classic knurling for Power and Olympic lifts, enhances the versatility of this bar.     Flexibility and Resilience The "It's Heavy" bar exhibits a good flex/whip, particularly beneficial for weightlifting movements. Its resilience ensures that the bar always springs back perfectly, maintaining consistent performance over time. The Ionised black finish not only adds to its aesthetic appeal but also develops a unique patina with use.     Versatile Usage Whether you're in a sports facility, commercial gym, PT studio, or working out at home, the "It's Heavy" bar is designed to meet your diverse fitness needs. For optimal results, we recommend pairing it with our Primal bumper plates.     Warranty Confidence Backed by a 3-year "no bend" warranty and a 1-year full bar warranty, the "It's Heavy" Olympic Bar instills confidence in its durability. The warranty ensures protection against bending under normal use, provided it hasn't been damaged due to negligent or faulty use, poor storage, or mishandling.   

GBP 199.99
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Primal Strength Performance Series ISO Chest Press

Primal Strength Performance Series ISO Chest Press

Primal Strength Performance Series ISO Chest Press Key Features: 9 Gauge/4mm Commercial Steel ISO Lever, Plate-Loading Machine Unique Quick-Release Seat Adjustment Extended Olympic Weight-Pin Holders for Maximum Load Ergonomically Designed to Move in The Body’s Natural Motion Each Handle Weighs 18kg (Effectively 15kg Per Arm) Premium Rubber and Aluminium-Capped Handles       Key Features Optimised Natural Motion: Experience the pinnacle of plate-loaded ISO Lever Machines with the Primal Performance Series. Engineered to align with the body's natural motion, these machines ensure optimal isolation of intended muscle groups. The converging and diverging arcing motion guarantees maximum muscle contraction, combining benefit and security for users during training.    Benefits of ISO Lever Machines: Primal ISO Lever Machines come with numerous advantages, including independent movement of each machine arm, a converging or diverging range of motion, the safe isolation of muscle groups, and the ability to maximize weight used while applying a natural lifting motion.     Versatile ISO Chest Press: The Primal Performance Series ISO Chest Press stands out with its natural and true pressing motion, making it a must-have for any commercial gym or sports facility. Beyond its aesthetic appeal, the ergonomic and user-friendly design surpasses traditional chest press machines. With single levers on all Primal ISO machines, users can train with one arm or both, isolating the chest muscles effectively.     Extended Range of Motion: Unlike traditional fixed-arm chest press machines, the Primal version supports single-arm pressing, single-arm side-facing chest presses, and traditional chest press positions. The machine's extended weight pins allow for heavy partial reps, ensuring maximum safety for users.     Heavy-Duty and Warranty: Built to withstand intense use, the Primal Performance Series ISO Chest Press comes with a lifetime frame warranty. The Matte Nero finish adds durability, and the premium rip-resistant pads ensure longevity. The quick-release seat enables users to set up the machine swiftly to their desired height. With twenty Primal ISO Machines in the range, these machines are ideal for sports facilities and commercial gyms seeking top-tier quality.    Built to Last     Specifications Gross Weight 185kg Net Weight 135kg Packaging Size

GBP 1999.99
1

Primal Strength Pro Series GLS Jammer Arms - V2.0

Primal Strength Pro Series GLS Jammer Arms - V2.0

Primal Strength Pro Series GLS Jammer Arms - V2.0 Key Features: Innovative and unique Registered Design allows countless exercises to be performed in a compact footprint. Slide Rail design with UHMWPE bushes lets the user quickly and easily change the height setting without taking the Jammer off the rack. Indexing mechanism allows user to choose the starting angle of the jammers, solid steel Safety Stop bar lets you lift in safety. Convergent option lets the handles move towards each other (converge) in a natural arc when you want them to, or stay straight when you don’t. Sealed bearings and rugged 75mm box section construction with full commercial 2 year warranty. 110kg Load Capacity (per arm). Pair of multi grip handles and plate loading pins included. Compatible with all Primal Strength Jammer System accessories. Fits most 75mm x 75mm squat racks with 25.5mm diameter holes.   Introducing the Primal Strength Pro Series GLS Jammer Arms V2.0 – an innovative convergence of versatility and functionality that elevates your training experience to unprecedented levels. Designed with a focus on providing a compact yet comprehensive solution for plate-loaded exercises, these Jammer Arms redefine the possibilities within the confines of your power rack.     Key Features: Countless Exercise Variety The Primal Jammer System Convergent Handles offer a myriad of plate-loaded exercises, including overhead press, squat, deadlift, lunges, standing rows, chin-ups, shrugs, dips, lateral raises, upright rows, and more. It's like having an entire gym of plate-loaded machines condensed into one efficient system.     Easy Height Adjustment The Slide Rail design, equipped with UHMWPE bushes, allows users to quickly and effortlessly change the height setting without removing the Jammer Arms from the rack. This feature enhances convenience and ensures a seamless transition between exercises.     Customizable Starting Angle The indexing mechanism empowers users to choose the starting angle of the Jammers, providing flexibility and adaptability to suit individual preferences. The solid steel Safety Stop bar ensures a secure start and end point for every set, prioritizing safety in your workouts.     Convergent Option The Convergent Handles offer a unique feature, allowing them to move

GBP 449.99
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Primal Strength Performance Series 8 Needle Steel 680kg Rated

Primal Strength Performance Series 8 Needle Steel 680kg Rated

Primal Strength Performance Series 8 Needle Steel 680kg Rated Key Features: Steel Bar 8-Needle Bearings and Brass Centre Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Knurl Markings at 1.2mm 3-Year No Bend Warranty       Introducing the Primal Strength Performance Series 8 Needle Steel 680kg Rated Olympic Bar – the epitome of heavy-duty excellence in the world of powerlifting, Olympic lifting, and functional fitness. Crafted with precision and engineered for multipurpose use, this bar sets a new standard for durability and performance.     Key Features: Premium Construction The "It's Heavy" Olympic Bar is a testament to quality construction, featuring 8-needle bearings for an exceptionally smooth and reduced-friction spin. Designed to withstand heavy-duty lifting, this bar is tested to a minimum of 190,000 lbs per square inch, ensuring it meets the highest standards in the industry.    Military-Grade Ceramic Coating The bar boasts a military-grade ceramic coating that not only enhances its durability but also presents a best-in-class finish. This coating is resistant to chipping even under the heaviest use, ensuring a long-lasting and pristine appearance.     Dual Knurling Design The absence of a center knurling allows for a versatile and comfortable grip during Power and Olympic lifts. The bar exhibits a normal flex/whip, always springing back perfectly to meet the demands of your lifting routine.     Heavy-Duty Performance Built for heavy-duty applications, the "It's Heavy" Olympic Bar is warrantied for being dropped when used with quality bumper plates, making it a reliable choice for intense training sessions.     Versatile Application Suitable for use in sports facilities, commercial gyms, PT studios, or home setups, this Olympic Bar weighs 20kg and accommodates all Olympic-size, 50mm discs.    Three-Year "No Bend" Warranty The "It's Heavy" Olympic Bar comes with a three-year "no bend" warranty, showcasing our commitment to quality. Additional components are covered for one year, ensuring your investment is protected against manufacturing defects. Pair the "It's Heavy" Olympic Bar with our Performance Series Urethane Bumpers, Coloured Rubber Bumpers, or Hi-Temp Grain Bumpers for optimal performance. Elevate your lifting experience with a bar that stands out in terms of strength, durability, and design. Choose Primal Strength

GBP 299.99
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Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Black Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Black Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Black Teflon Coating Key Features: New Teflon-Coated in a Range of Colours 8-Needle Bearings and Brass Centre Sleeve Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Snap End Ring/Laser-Engraved Phosphorised Black Sleeve Dual Knurl Markings with Light 1mm Knurling 3-Year No Bend Warranty     Introducing the Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar – "It's Heavy," a revolutionary addition to our lineup of premium barbells. This UK-first Teflon-coated Olympic Bar is engineered for heavy-duty use in Powerlifting, Olympic-lifting, and functional training applications, setting a new standard in durability and performance.     Key Features: Advanced Teflon Coating Technology We've incorporated state-of-the-art Teflon-style technology, known for protecting household appliances, to elevate the durability of the "It's Heavy" Olympic Bar beyond our ceramic-coated bars. This advanced coating ensures longevity and damage resistance, making it a standout choice for rigorous training.    Smooth 8-Needle Bearings Spin Designed for an exceptional lifting experience, the bar features 8-needle bearings, providing an incredibly smooth and reduced-friction spin. This quality spin, coupled with market-leading durability, ensures optimal performance during heavy lifts.    Robust Construction and Testing Tested to a minimum of 190,000 lbs per square inch, the "It's Heavy" Olympic Bar undergoes rigorous machine testing repeatedly under stresses of up to and including 1000kg. This robust construction guarantees reliability in heavy-duty lifting.    Dual Knurling for Versatility The Olympic Bar boasts dual knurling for Power and Olympic lifting, eliminating the center knurl for a comfortable grip. The 1mm knurl is slightly lighter than ceramic-coated bars, making it particularly suitable for functional training and Olympic lifting movements.     Phosphorised Black Sleeves with Laser-Etched Engraving Featuring phosphorised black sleeves with light knurling for secure plate grip, the 50mm-diameter sleeves are laser-etched with Primal branding for a touch of sophistication.    Versatile Usage and Compatibility Part of our extensive Primal bar range, the "It's Heavy" Olympic Bar is suitable for sports facilities, commercial gyms, PT studios, and home use. Weighing exactly 20kg, it is compatible with all Olympic-size 50-51mm discs.    

GBP 249.99
1

Primal Strength Pro Series 8 Needle Teflon Coated 7ft Bar - Green

Primal Strength Pro Series 8 Needle Teflon Coated 7ft Bar - Green

Primal Strength Pro Series 8 Needle Teflon Coated 7ft Bar - Green Key Features: New Teflon-Coated in a Range of Colours 8-Needle Bearings and Brass Centre Sleeve Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Snap End Ring/Laser-Engraved Phosphorised Black Sleeve Dual Knurl Markings with Light 1mm Knurling 3-Year No Bend Warranty     Introducing the Primal Strength Pro Series 8 Needle Teflon Coated Olympic Bar, a groundbreaking addition to our range that sets a new standard for durability and performance. This bar, a UK first, features advanced Teflon-coated technology derived from household appliances to provide unparalleled protection and longevity, surpassing even our ceramic-coated bars.     Key Features: Exceptional Durability with Teflon Coating Our "It's Heavy" Olympic Bar boasts Teflon coating, offering damage-proofing technology that exceeds the durability of ceramic-coated bars. This UK-first innovation ensures the bar's resilience, making it ideal for heavy Powerlifting, Olympic-lifting, and functional training applications.    8-Needle Bearings for Smooth Spin Engineered with precision, the Olympic Bar incorporates 8-needle bearings, delivering an exceptionally smooth and reduced-friction spin. This design not only enhances the quality of movement but also establishes a market-leading level of durability for heavy-duty lifting.    Tested for Strength and Reliability The bar is rigorously tested to a minimum of 190,000 lbs per square inch, undergoing machine tests repeatedly under stresses of up to and including 1000kg. This ensures a reliable and resilient performance, meeting the demands of intense workouts.     Versatile Knurling for Multi-Purpose Use Featuring dual knurling for Power and Olympic lifting, the "It's Heavy" Olympic Bar has a knurl of 1mm, making it slightly lighter than ceramic-coated bars. This design is well-suited for functional training and Olympic lifting movements.     Phosphorised Black Sleeves with Laser-Etched Engraving The bar is equipped with phosphorised black sleeves, featuring light knurling for optimal plate grip. The 50mm-diameter sleeves showcase laser-etched Primal engraving, adding a touch of sophistication to its heavy-duty construction.     Unique Teflon Finish in Various Colors The "It's Heavy" Olympic Bar stands out with its unique Teflon finish, available in several colors, including our new Blue/Green Camo. The bars, weighing exactly 20kg (

GBP 149.99
1