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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of t...

From Routledge

£ 36.99

Advertising Management in a Digital Environment Text and Cases

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global...

From Routledge

£ 48.99

The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international schol...

From Routledge

£ 42.99

Introduction to Advertising Understanding and Managing the Advertising Process

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand created by a...

From Routledge

£ 44.99

Fundamentals of Advertising

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and stu...

From Routledge

£ 130.00

The Psychology of Advertising

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the though...

From Routledge

£ 46.99

Advertising in MENA Goes Digital

An inside story of local regional and global advertising in the Middle East. Grounded in empirical research and theories this book explores the evolut...

From Routledge

£ 39.99

Advertising and Public Relations Law

Addressing a critical need Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public rel...

From Routledge

£ 79.99

Information Asymmetry in Online Advertising

Advertising is a company’s major form of communication with the market; it is a component of the IMC system having a special impact on the addressee a...

From Routledge

£ 38.99

Digital Advertising Theory and Research

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts models...

From Routledge

£ 48.99

Advertising and Consumer Society A Critical Introduction

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic social and political f...

From Routledge

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Forty Years an Advertising Agent 1865-1905

Originally published in 1985 the 52 papers that make up Forty Years an Advertising Agent set forth the inception the development and the growth of the...

From Routledge

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Advertising Media Planning A Brand Management Approach

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of...

From Routledge

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The Routledge Companion to Advertising and Promotional Culture

This comprehensive second edition provides an updated essential guide to the key issues methodologies concepts debates and policies that shape our eve...

From Routledge

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Kent Natural Table Lamp

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Humor in Advertising Classic Perspectives and New Insights

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of dig...

From Routledge

£ 38.99

Advertising Account Planning Planning and Managing Strategic Communication Campaigns

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications frame...

From Routledge

£ 49.99

Digital Video Recorders DVRs Changing TV and Advertising Forever

Four specific trends are driving the DVR industry: consumer content choice consumer content control personalization of content libraries and the abili...

From Routledge

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Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union Poland The nature and extent of consumer adver

This title was first published in 1974. | Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union Poland The natu...

From Routledge

£ 39.99

Computational Advertising Market and Technologies for Internet Commercial Monetization

This book introduces computational advertising and Internet monetization. It provides a macroscopic understanding of how consumer products in the Inte...

From Routledge

£ 44.99

Integrated Marketing Communication Advertising and Promotion in a Digital World

Now in its second edition this textbook explores the continuing transformation of advertising sales promotion and public relations functions within th...

From Routledge

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Mixed Media Moral Distinctions in Advertising Public Relations and Journalism

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From Routledge

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Integrated Advertising Promotion and Marketing Communicating in a Digital World

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From Routledge

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Strategic Creativity A Business Field Guide to Advertising Branding and Design

The secret weapon for business experts to ensure strategically creative results this is an indispensable field guide to evaluating creative advertisin...

From Routledge

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Creativity and Space Labour and the Restructuring of the German Advertising Industry

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Pioneering African-American Women in the Advertising Business Biographies of MAD Black WOMEN

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Advertising Theory

Advertising Management in a Digital Environment Text and Cases

The Advertising Handbook

Introduction to Advertising Understanding and Managing the Advertising Process

Fundamentals of Advertising

The Psychology of Advertising

Advertising in MENA Goes Digital

Advertising and Public Relations Law

Information Asymmetry in Online Advertising

Digital Advertising Theory and Research

Advertising and Consumer Society A Critical Introduction

Forty Years an Advertising Agent 1865-1905

Advertising Media Planning A Brand Management Approach

The Routledge Companion to Advertising and Promotional Culture

Kent Natural Table Lamp

Humor in Advertising Classic Perspectives and New Insights

Advertising Account Planning Planning and Managing Strategic Communication Campaigns

Digital Video Recorders DVRs Changing TV and Advertising Forever

Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union Poland The nature and extent of consumer adver

Computational Advertising Market and Technologies for Internet Commercial Monetization

Integrated Marketing Communication Advertising and Promotion in a Digital World

Mixed Media Moral Distinctions in Advertising Public Relations and Journalism

Integrated Advertising Promotion and Marketing Communicating in a Digital World

Lovi Super Vent Dynamic Teat (2 pieces) - Fast dynamic teat 9 months+

Gent S4T-720 S4 SELF TEST Heat Sensor

Gent S4T-DEMO S4T Self Test Demonstration Kit

Strategic Creativity A Business Field Guide to Advertising Branding and Design

Creativity and Space Labour and the Restructuring of the German Advertising Industry

Gable Table Lamp

Ischia Bent Glass Console Table - JB Collections

Gent S4T-710 S4 SELF TEST Optical Heat Sensor

Ischia Bent Glass Coffee Table - JB Collections

Nuxe - Prodigious Le Teint Eclat - BB Cream Moisturizing Tint 24H 03 Dark Tint 30ml

SUNVISTA 2 3 Man Tunnel Tents w, Vestibule Camping Tent Orange - Life Essentials

Pioneering African-American Women in the Advertising Business Biographies of MAD Black WOMEN

Gable Dressing Table Mirror

Gent S4T-711 S4 SELF TEST Dual Optical Heat Sensor

Gent 14112-10 Call Point Test Key Pack of 10

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