Absolute Essentials of Strategic Management

Description

Strategy is a foundational aspect of management education whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field focusing on how strategy works as a managed process. The author an experienced management educator provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world. | Absolute Essentials of Strategic Management