Brands And Brand Management - Contemporary Research Perspectives - Paperback Bog

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relati...

Eating The Big Fish – How Challenger Brands Can Compete Against Brand Leaders 2e - How Challenger Brands Can Compete Against Brand Leaders - Adam

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the internat...

Brand Management - Co-creating Meaningful Brands - Michael Beverland - Paperback Bog

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting ...

Brand Champions - How Superheroes bring Brands to Life - I. Buckingham - Hardback Bog

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their ever...

Brand New School - Derrick Barnes - Paperback Bog

Eight-year-old ultra-fabulous Ruby Marigold Booker returns in this reissue of the Ruby and the Booker Boys series by Newbery Honor and Coretta Scott K...

Brand Premium - How Smart Brands Make More Money - N. Hollis - Hardback Bog

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand''s social standing? Author Nigel Hollis ...

Asian Brand Strategy - How Asia Builds Strong Brands - M. Roll - Paperback Bog

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for unde...

Auto Brand - Building Successful Car Brands for the Future - Anders Parment - Paperback Bog

Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the c...

Brand Storming - Managing Brands in the Era of Complexity - M. Fioroni - Hardback Bog

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in fav...

Brand Meaning - Meaning, Myth and Mystique in Today’s Brands - Mark Batey - Paperback Bog

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on ...

Managing Luxury Brands - A Complete Guide to Contemporary Luxury Brand Strategies - Paperback Bog

Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest...

Brand Thinking - Building Brands You Can Believe In - Allison J. Steinke - Paperback Bog

Introducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creati...

Designing B2b Brands – Lessons From Deloitte And 195,000 Brand Managers - Lessons from Deloitte and 195,000 Brand Managers - Brian Resnick - Hardback

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) ...

Brand Psychology - The Art and Science of Building Strong Brands - Laura Busche - Paperback Bog

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. ...

The Brand New Future - How brands can save the world - Bob Sheard - Paperback Bog

Brands With A Conscience - How to Build a Successful and Responsible Brand - Paperback Bog

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international...

The Brand Value Circles - A toolbox for building true Sustainable Brands - Bettine Ortmann - Paperback Bog

The world is demanding more from brands. Not just more products or promises, but more responsibility, transparency, and real impact.Yet many organisat...

Strategic Brand Management And Development - Creating and Marketing Successful Brands - Sotiris T. Lalaounis - Paperback Bog

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an u...

Designing Brand Identity – A Comprehensive Guide To The World Of Brands And Branding 6th Edition - A Comprehensive Guide to the World of Brands and

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of ...

Brand Success - How the World's Top 100 Brands Thrive and Survive - Matt Haig - Paperback Bog

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying...

Creating Passion Brands - How to Build Emotional Brand Connection with Customers - Helen Edwards - Paperback Bog

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

Brand Vs. Wild - Building Resilient Brands for Harsh Business Environments - Jonathan David Lewis - Hardback Bog

Better Brand Health - Measures and Metrics for a How Brands Grow World - Jenni Romaniuk - Hardback Bog

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strate...

Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change - Sandy Skees - Paperback Bog

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change - Sandy Skees - Hardback Bog

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions - John Grant - Hardback Bog

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy...

Brand Management In A Co Creation Perspective - Communication as Constitutive of Brands - Heidi Hansen - Paperback Bog

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combi...

The New Brand Spirit - How Communicating Sustainability Builds Brands, Reputations and Profits - Christian Conrad - Paperback Bog

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, an...

Corporate Cancel Culture And Brand Boycotts - The Dark Side of Social Media for Brands - Paperback Bog

Married To The Brand - Why Consumers Bond With Some Brands for Life - William J. Mcewen - Hardback Bog

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with so...

From Chinese Brand Culture To Global Brands - Insights from aesthetics, fashion and history - J. Schroeder - Hardback Bog

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for g...

Asian Brand Strategy (revised And Updated) - Building and Sustaining Strong Global Brands in Asia - M. Roll - Hardback Bog

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Feat...

Georg Brandes. Den Mangfoldige | Georg Brandes

Georg Brandes. Den Mangfoldige | Georg Brandes

From Marking Products To Marketing Brands - A Legal Perspective on the History of Brand Marketing - Ross D. Petty - Hardback Bog

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the bran...

Brand Management - Brand Strategy, Brand Implementation, and Brand Evaluation - Oliver Vogler - Paperback Bog

This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants,...

Brand New Brand - Hardback Bog

Brand New Brand - Hardback Bog - vi har over 1.000.000 produkter på webshoppen. Fri fragt og fremragende score på TP

Brandt afløbsfilter - 50297774007 – til Brandt opvaskemaskine

Afløbsfilter/bundsi til Brandt opvaskemaskine. Tilbageholder madrester og forhindrer tilstopning af afløbet. Renses regelmæssigt og skiftes ved brud. ...

Brands And Branding - Strategy to Build and Nurture Brands - Suraj Commuri - Paperback Bog

The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a c...

What Great Brands Do - The Seven Brand-Building Principles that Separate the Best from the Rest - Denise Lee Yohn - Hardback Bog

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their ...

Billedsamtaler. Peter Brandes Og Bøgerne | Peter Brandes

Billedsamtaler. Peter Brandes Og Bøgerne | Peter Brandes

Brands - Interdisciplinary Perspectives - Paperback Bog

Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consump...

Dækplade Håndtag - Blomberg, Brandt Blomberg,Brandt Reservedele.nu

Dækplade For Lågegrebsølvfarvetblomberg B270hca+Brandt Fnt 1671x Fsm 1670xa, 1671xa Som 1650x, 1650xa, 1651xa Ssm 1450xa

How Cities Become Brands - Developing City Brands Purposefully and Thoughtfully - Jurgen Hausler - Paperback Bog

Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The drea...

A Secret History Of Brands - The Dark and Twisted Beginnings of the Brand Names We Know and Love - Matt Macnabb - Paperback Bog

A Secret History of Brands cuts through the rumours and urban legends and paints a picture of the true dark history of famous brands.

Brandt trådkurv - Nederst - C00864574 – Original, til Brandt opvaskemaskine

Original trådkurv til Brandt opvaskemaskine. Holder tallerkener og glas sikkert under vask. Skiftes ved brud eller deformering. Se kompatibilitetslist...

How Brands Find Their Voice - Why Brands Should Watch Their Language - Nick Carson - Hardback Bog

Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color...

Hit Brands - How Music Builds Value for the World's Smartest Brands - R. Jankovich - Paperback Bog

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses ho...

Social First Brands - How Modern Brands Create Community, Loyalty, and Growth - Tom Miner - Paperback Bog

Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and ad...

Skrivevejen 1, Håndskrift | Marianne Brandt Jensenmogens Brandt Jensen

Skrivevejen 1, Håndskrift | Marianne Brandt Jensenmogens Brandt Jensen

Skrivevejen 2, Håndskrift | Marianne Brandt Jensenmogens Brandt Jensen

Skrivevejen 2, Håndskrift | Marianne Brandt Jensenmogens Brandt Jensen

Seksten Noter Fra Brande - Artikler fra Brande om Brande - Jens Christian Kjær - Hardback Bog

Seksten noter fra Brande om Brande.16 fortællinger fra byens historie spredt over tid med flere forfattere som bidragsydere.Seksten noter til at blive...

Brand Gender - Increasing Brand Equity through Brand Personality - Theo Lieven - Paperback Bog

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of as...

Destination Brands - Nigel Morgan - Paperback Bog

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to diff...

Trademarks, Brands, And Competitiveness - Paperback Bog

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. ...

Hit Brands - How Music Builds Value for the World's Smartest Brands - R. Jankovich - Hardback Bog

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses ho...

Sport Brands - Guillaume Bodet - Paperback Bog

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers...

Strong Brands, Strong Relationships - Paperback Bog

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationshi...

Brand New

This song from American singer-songwriter Ben Rector has a happy exuberance about it with irresistibly upbeat lyrics that will energize programs for a...

Brand New

This song from American singer-songwriter Ben Rector has a happy exuberance about it with irresistibly upbeat lyrics that will energize programs for a...

Booty Bands

Stærke Booty Bands til effektiv træning af ben, baller og hofter.Disse træningselastikker er fremstillet i polyester og latex, som giver en fast og be...

Football Brands - S. Bridgewater - Hardback Bog

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to ...

Survival 59.3 - Hal Brands - Paperback Bog

Survival, the bi-monthly publication from The International Institute for Strategic Studies, is a leading forum for analysis and debate of internation...

Living Brands - Chris Farmer - Paperback Bog

Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examin...

Booty Bands

Stærke Booty Bands til effektiv træning af ben, baller og hofter.Disse træningselastikker er fremstillet i polyester og latex, som giver en fast og be...

Curls, Swirls, Braids & Beards - A Coloring Book of Self-Expression, Humanity & Hair - Scott Christian Sava - Paperback Bog

Quiet your mind and color outside the lines with this whimsical coloring book from the internet’s favorite “art dad" that celebrates hairstyles from c...

Booty Bands

Stærke Booty Bands til effektiv træning af ben, baller og hofter.Disse træningselastikker er fremstillet i polyester og latex, som giver en fast og be...

Comfort Bands

Comfort Bands

Nick Brandt: This Empty World - Nick Brandt - Hardback Bog

Working in colour for the first time, Nick Brandt’s latest project uses complex composition and dramatically cinematic staging to highlight environmen...

Promise Me Not - The brand-new angsty slow-burn romance following Tiktok sensation SAY YOU SWEAR! - Meagan Brandy - Paperback Bog

For as long as I can remember, I''ve had one dream. Go to the same college as my friends, become the starting quarterback of a division one team, and ...

Fattigsteder | Preben Brandt

Fattigsteder | Preben Brandt

Indvielser | Ingrid Brandt

Indvielser | Ingrid Brandt

Brandt Boh7532bb Kogeplade

Brandt Boh7532bb Kogeplade

Brandy Station March

Edmondson - Grade 1

Socialpsykiatri | Preben Brandt

Socialpsykiatri | Preben Brandt

Brandt ovnpakning - 71X0073

Uoriginal ovnpakning til Brandt ovn. Sikrer korrekt tætning af ovndøren og holder varmen inde under tilberedning. Skiftes ved synlig slitage, revner e...

Renaud: Grands Interprètes

Adios Zapata ! - Arrêter la clope ! - L?auto-stoppeuse - Les aventures de Gérard Lambert - Baby-sitting blues - Les bobos - C?est mon dernier bal - C?...

Brands & Rousers - The Holistic System to Foster High-Performing Businesses, Brands and Careers - Luis Gallardo - Hardback Bog

An important business book that shows managers and companies how to survive and succeed in today's turbulent times.

Brands - The New Wealth Creators - Paperback Bog

This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the developme...

Twenty Six Luxury Brands - Marievic - Paperback Bog

The body of work in the book is a photo project by MarieVic. It was shot in New York City during election week 2020. The work records a sign of the ti...

Leveraging Brands In Sport Business - Paperback Bog

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts a...

Sæt Punktum Og Komma, Svarhæfte | Marianne Brandt Jensenmogens Brandt Jensen

Sæt Punktum Og Komma, Svarhæfte | Marianne Brandt Jensenmogens Brandt Jensen

Nick Brandt: The Day May Break - Nick Brandt - Hardback Bog

Nick Brandt: The Day May Break - Nick Brandt - Hardback Bog - vi har over 1.000.000 produkter på webshoppen. Fri fragt og fremragende score på TP

Sæt Punktum Og Komma, Elevhæfte | Marianne Brandt Jensenmogens Brandt Jensen

Sæt Punktum Og Komma, Elevhæfte | Marianne Brandt Jensenmogens Brandt Jensen

Brand Revolution - Rethinking Brand Identity - M. Sicard - Hardback Bog

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her ...

How Brands Blow - Giles Edwards - Paperback Bog

How Brands Blow - Giles Edwards - Paperback Bog - vi har over 1.000.000 produkter på webshoppen. Fri fragt og fremragende score på TP

Brands And Branding - Stephen Brown - Paperback Bog

A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key...

Recovery | Russell Brand

Recovery | Russell Brand

Katti Og Kat 4, Grøn Læseklub | Marianne Brandt Jensenmogens Brandt Jensen

Katti Og Kat 4, Grøn Læseklub | Marianne Brandt Jensenmogens Brandt Jensen

Stavevejen 6, 8. Kl., Elevhæfte/Web | Marianne Brandt Jensenmogens Brandt Jensen

Stavevejen 6, 8. Kl., Elevhæfte/Web | Marianne Brandt Jensenmogens Brandt Jensen

Brand new day

With uplifting lyrics and a spirited beat, you can't go wrong with this energetic piece for young choirs. Add some simple choreography and rousing han...

Brandes & Bindesbøll – Bånd & Brud | Peter Brandes, Susanne Bruhn Og Pia Wirnfeldt

Brandes & Bindesbøll – Bånd & Brud | Peter Brandes, Susanne Bruhn Og Pia Wirnfeldt

Katti Og Kat 5, Grøn Læseklub | Marianne Brandt Jensenmogens Brandt Jensen

Katti Og Kat 5, Grøn Læseklub | Marianne Brandt Jensenmogens Brandt Jensen

Begyndelser | Jørgen Gustava Brandt

Begyndelser | Jørgen Gustava Brandt

Edvard Brandes | Kristian Hvidt

Edvard Brandes | Kristian Hvidt

Depeche Taske - Bumbag - Brandy

Klassisk bumbag i blødt skind. Tasken har 2 dekorative lynlåse med 2 rummelige rum med plads til de vigtigste ting.

Henrik Ibsen | Georg Brandes

Henrik Ibsen | Georg Brandes

Boris Vian: Grands Succès

Le déserteur - La complainte du progrès - La java des bombes atomiques - Ah ! si j?avais un franc cinquante - On n?est pas là pour se faire engueuler ...

Barbara: Collection Grands Interprètes

Amours IncestueusesAttendez Que Ma Joie RevienneAu Bois De Saint AmandAu Coeur De La NuitBrefCe Matin-làDis! Quand Reviendras-Tu?DrouotGare De LyonGöt...