Brands And Brand Management - Contemporary Research Perspectives - Paperback Bog

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relati...

Eating The Big Fish – How Challenger Brands Can Compete Against Brand Leaders 2e - How Challenger Brands Can Compete Against Brand Leaders - Adam

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the internat...

Brand Management - Co-creating Meaningful Brands - Michael Beverland - Paperback Bog

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting ...

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Copenhagen shoes THE PEARL SHOE CS7690-00089

Art. No. CS7690-00089 Copenhagen Shoes THE PEARL SHOE CS7690-00089, et par sofistikerede sko designet til den moderne kvinde. Disse sko er en ægte per...

Copenhagen shoes THE PEARL SHOE CS7690-00089

Art. No. CS7690-00089 Copenhagen Shoes THE PEARL SHOE CS7690-00089, et par sofistikerede sko designet til den moderne kvinde. Disse sko er en ægte per...

Pawz Dog Shoe Display With 28 Shoes

Pawz Dog Shoe Display With 28 Shoes

Copenhagen shoes THE PEARL SHOE CS7690-00089

Art. No. CS7690-00089 Copenhagen Shoes THE PEARL SHOE CS7690-00089, et par sofistikerede sko designet til den moderne kvinde. Disse sko er en ægte per...

Brand Champions - How Superheroes bring Brands to Life - I. Buckingham - Hardback Bog

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their ever...

Brand New School - Derrick Barnes - Paperback Bog

Eight-year-old ultra-fabulous Ruby Marigold Booker returns in this reissue of the Ruby and the Booker Boys series by Newbery Honor and Coretta Scott K...

Brand Premium - How Smart Brands Make More Money - N. Hollis - Hardback Bog

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand''s social standing? Author Nigel Hollis ...

Asian Brand Strategy - How Asia Builds Strong Brands - M. Roll - Paperback Bog

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for unde...

Auto Brand - Building Successful Car Brands for the Future - Anders Parment - Paperback Bog

Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the c...

Brand Storming - Managing Brands in the Era of Complexity - M. Fioroni - Hardback Bog

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in fav...

Brand Meaning - Meaning, Myth and Mystique in Today’s Brands - Mark Batey - Paperback Bog

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on ...

Managing Luxury Brands - A Complete Guide to Contemporary Luxury Brand Strategies - Paperback Bog

Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest...

Brand Thinking - Building Brands You Can Believe In - Allison J. Steinke - Paperback Bog

Introducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creati...

Designing B2b Brands – Lessons From Deloitte And 195,000 Brand Managers - Lessons from Deloitte and 195,000 Brand Managers - Brian Resnick - Hardback

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) ...

Paul Brand: The Shoes That Love Made - Null Null Null - Paperback Bog

No way! Paul Brand grew up in the Kolli Malai hills in India. He was determined never to leave India and never to be a doctor like his father – especi...

Brand Psychology - The Art and Science of Building Strong Brands - Laura Busche - Paperback Bog

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. ...

The Brand New Future - How brands can save the world - Bob Sheard - Paperback Bog

Brands With A Conscience - How to Build a Successful and Responsible Brand - Paperback Bog

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international...

The Brand Value Circles - A toolbox for building true Sustainable Brands - Bettine Ortmann - Paperback Bog

The world is demanding more from brands. Not just more products or promises, but more responsibility, transparency, and real impact.Yet many organisat...

Strategic Brand Management And Development - Creating and Marketing Successful Brands - Sotiris T. Lalaounis - Paperback Bog

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an u...

Designing Brand Identity – A Comprehensive Guide To The World Of Brands And Branding 6th Edition - A Comprehensive Guide to the World of Brands and

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of ...

Brand Success - How the World's Top 100 Brands Thrive and Survive - Matt Haig - Paperback Bog

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying...

Creating Passion Brands - How to Build Emotional Brand Connection with Customers - Helen Edwards - Paperback Bog

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

Brand Vs. Wild - Building Resilient Brands for Harsh Business Environments - Jonathan David Lewis - Hardback Bog

Better Brand Health - Measures and Metrics for a How Brands Grow World - Jenni Romaniuk - Hardback Bog

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strate...

Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change - Sandy Skees - Paperback Bog

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change - Sandy Skees - Hardback Bog

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions - John Grant - Hardback Bog

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy...

Brand Management In A Co Creation Perspective - Communication as Constitutive of Brands - Heidi Hansen - Paperback Bog

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combi...

The New Brand Spirit - How Communicating Sustainability Builds Brands, Reputations and Profits - Christian Conrad - Paperback Bog

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, an...

Corporate Cancel Culture And Brand Boycotts - The Dark Side of Social Media for Brands - Paperback Bog

Whose Shoes? - A Shoe for Every Job - Stephen R. Swinburne - Paperback Bog

What do you want to be when you grow up? This book explores various jobs through lots of photographs of different shoes and simple, lively text. Peopl...

Copenhagen Shoes Milla Shoes CS7322

Art. No. CS7322 Smarte og behagelige sko til damer fra Copnehagen shoes, som er lavet med en flot overdel med små nitter, skoen er lavet med en smart ...

Married To The Brand - Why Consumers Bond With Some Brands for Life - William J. Mcewen - Hardback Bog

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with so...

From Chinese Brand Culture To Global Brands - Insights from aesthetics, fashion and history - J. Schroeder - Hardback Bog

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for g...

Whose Shoes? - A Shoe for Every Job - Stephen R. Swinburne - Board book Bog

Asian Brand Strategy (revised And Updated) - Building and Sustaining Strong Global Brands in Asia - M. Roll - Hardback Bog

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Feat...

Beginner's Guide To Shoe Embroidery - Everything from Stitches to Shoe Selection to Designing Your Own Pet and Bridal Shoes - Hannah Mitchell -

From zero embroidery skills to stunning custom footwear, discover the viral trend taking social media by storm!If you love adding a handmade touch to ...

Classic Shoe Labels. Shoe labels from Stikets mark your kids' shoes with the name. With a hard-wearing adhesive for school.

These Shoe Labels are a perfect way to keep track of shoes at school or at nursery. The Shoe Labels are placed inside the shoe and come with a special...

Footprint Shoe Labels. Shoe labels from Stikets mark your kids' shoes with the name. With a hard-wearing adhesive for school.

An ideal way to keep track of tennis shoes, flip-flops, football boots, school shoes... The Shoe Labels are placed inside the shoe and come with a spe...

Sportive shoe labels. Shoe labels from Stikets mark your kids' shoes with the name. With a hard-wearing adhesive for school.

These fun shoe labels are specially designed for sports shoes. Applied directly to the shoe's insole, they are perfect to keep the children's shoes un...

MCVuk Shoes

Vuk kombinerer et afslappet udtryk med raffinerede detaljer, der gør den velegnet til både hverdag og weekend. Den er fremstillet i 100% ruskind og ha...

MCVerge Shoes

Verge er en minimalistisk sneaker med et rent design, der passer naturligt ind i den moderne garderobe. Den er fremstillet i 100% læder og kombinerer ...

MCVerge Shoes

Verge er en minimalistisk sneaker med et rent design, der passer naturligt ind i den moderne garderobe. Den er fremstillet i 100% læder og kombinerer ...

MCVanja Shoes

Vanja er en robust støvle med et tidløst design, der kombinerer et råt udtryk med alsidige detaljer. Den er fremstillet i 100% læder og har en klassis...

MCVanja Shoes

Vanja er en robust støvle med et tidløst design, der kombinerer et råt udtryk med alsidige detaljer. Den er fremstillet i 100% læder og har en klassis...

MCVanja Shoes

Vanja er en robust støvle med et tidløst design, der kombinerer et råt udtryk med alsidige detaljer. Den er fremstillet i 100% læder og har en klassis...

MCVuk Shoes

Vuk kombinerer et afslappet udtryk med raffinerede detaljer, der gør den velegnet til både hverdag og weekend. Den er fremstillet i 100% ruskind og ha...

MCKylian Shoes

Kylian er en alsidig støvle i blødt ruskind med et stilrent og robust udtryk. Designet er kendetegnet ved snørelukning, markante syninger og en krafti...

MCVanja Shoes

Vanja er en robust støvle med et tidløst design, der kombinerer et råt udtryk med alsidige detaljer. Den er fremstillet i 100% læder og har en klassis...

MCVuk Shoes

Vuk kombinerer et afslappet udtryk med raffinerede detaljer, der gør den velegnet til både hverdag og weekend. Den er fremstillet i 100% ruskind og ha...

MCVanja Shoes

Vanja er en robust støvle med et tidløst design, der kombinerer et råt udtryk med alsidige detaljer. Den er fremstillet i 100% læder og har en klassis...

MCVuk Shoes

Vuk kombinerer et afslappet udtryk med raffinerede detaljer, der gør den velegnet til både hverdag og weekend. Den er fremstillet i 100% ruskind og ha...

MCVanja Shoes

Vanja er en robust støvle med et tidløst design, der kombinerer et råt udtryk med alsidige detaljer. Den er fremstillet i 100% læder og har en klassis...

MCVerge Shoes

Verge er en minimalistisk sneaker med et rent design, der passer naturligt ind i den moderne garderobe. Den er fremstillet i 100% læder og kombinerer ...

Travelin' Shoes

This arrangement of Travelin' Shoes is a driving and unique interpretation. Excellent vocal construction makes for vocal lines that are fun to sing an...

Walkin' Shoes

Boogie Shoes

In a playful disco style, this easy arrangement of the KC and the Sunshine Band hit from 1975 features fun parts for every section. There are multiple...

Velvet Shoes

MCKylian Shoes

Kylian er en alsidig støvle i blødt ruskind med et stilrent og robust udtryk. Designet er kendetegnet ved snørelukning, markante syninger og en krafti...

MCKylian Shoes

Kylian er en alsidig støvle i blødt ruskind med et stilrent og robust udtryk. Designet er kendetegnet ved snørelukning, markante syninger og en krafti...

MCKylian Shoes

Kylian er en alsidig støvle i blødt ruskind med et stilrent og robust udtryk. Designet er kendetegnet ved snørelukning, markante syninger og en krafti...

MCVanja Shoes

Vanja er en robust støvle med et tidløst design, der kombinerer et råt udtryk med alsidige detaljer. Den er fremstillet i 100% læder og har en klassis...

MCVuk Shoes

Vuk kombinerer et afslappet udtryk med raffinerede detaljer, der gør den velegnet til både hverdag og weekend. Den er fremstillet i 100% ruskind og ha...

Boogie Shoes

The music of KC and the Sunshine Band is alive and well in this rockin' chart for the field or stands. Paul's version features a short percussion brea...

Velvet Shoes

Velvet Shoes

MCVuk Shoes

Vuk kombinerer et afslappet udtryk med raffinerede detaljer, der gør den velegnet til både hverdag og weekend. Den er fremstillet i 100% ruskind og ha...

MCKylian Shoes

Kylian er en alsidig støvle i blødt ruskind med et stilrent og robust udtryk. Designet er kendetegnet ved snørelukning, markante syninger og en krafti...

MCVerge Shoes

Verge er en minimalistisk sneaker med et rent design, der passer naturligt ind i den moderne garderobe. Den er fremstillet i 100% læder og kombinerer ...

MCKylian Shoes

Kylian er en alsidig støvle i blødt ruskind med et stilrent og robust udtryk. Designet er kendetegnet ved snørelukning, markante syninger og en krafti...

MCVerge Shoes

Verge er en minimalistisk sneaker med et rent design, der passer naturligt ind i den moderne garderobe. Den er fremstillet i 100% læder og kombinerer ...

MCVuk Shoes

Vuk kombinerer et afslappet udtryk med raffinerede detaljer, der gør den velegnet til både hverdag og weekend. Den er fremstillet i 100% ruskind og ha...

MCKylian Shoes

Kylian er en alsidig støvle i blødt ruskind med et stilrent og robust udtryk. Designet er kendetegnet ved snørelukning, markante syninger og en krafti...

MCVerge Shoes

Verge er en minimalistisk sneaker med et rent design, der passer naturligt ind i den moderne garderobe. Den er fremstillet i 100% læder og kombinerer ...

MCVerge Shoes

Verge er en minimalistisk sneaker med et rent design, der passer naturligt ind i den moderne garderobe. Den er fremstillet i 100% læder og kombinerer ...

Travelin' Shoes

Walkin' Shoes

Using a band within a band format, Mark Taylor has crafted a great-sounding arrangement of this Gerry Mulligan jazz standard perfect for younger group...

Sole Survivor - How I Built a Global Shoe Brand - Daniel Rubin - Hardback Bog

Sole Survivor - How I Built a Global Shoe Brand - Daniel Rubin - Hardback Bog - vi har over 1.000.000 produkter på webshoppen. Fri fragt og fremragend...

Sweet Shoes For Wee Ones - 15 Crochet Shoe Designs for Babies - Kristi Simpson - Paperback Bog

Sweet Shoes For Wee Ones - 15 Crochet Shoe Designs for Babies - Kristi Simpson - Paperback Bog - vi har over 1.000.000 produkter på webshoppen. Fri fr...

Georg Brandes. Den Mangfoldige | Georg Brandes

Georg Brandes. Den Mangfoldige | Georg Brandes

From Marking Products To Marketing Brands - A Legal Perspective on the History of Brand Marketing - Ross D. Petty - Hardback Bog

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the bran...

Brand Management - Brand Strategy, Brand Implementation, and Brand Evaluation - Oliver Vogler - Paperback Bog

This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants,...

Brand New Brand - Hardback Bog

Brand New Brand - Hardback Bog - vi har over 1.000.000 produkter på webshoppen. Fri fragt og fremragende score på TP

Mamalicious Mlcille Dark Blue Flared Jegging, Børn, Graviditets Flared Jeggings, Blå, Str: XS

Disse graviditetsjeans er designet til komfort og stil. De har et blødt og strækbart stof, der bevæger sig med dig gennem hele din graviditet. De udvi...

Jogging line - Elastic

Nylon løbeline med reflekterende striber; line lavet af strækmateriale (fra livrem eller håndløkke); livrem maks. 105 cm lang

Jogging line - Elastic

Nylon løbeline med reflekterende striber; line lavet af strækmateriale (fra livrem eller håndløkke); livrem maks. 105 cm lang

Flip flops shoe labels. Shoe labels from Stikets mark your kids' shoes with the name. With a hard-wearing adhesive for school.

These fun shoe labels are shaped as flip-flops. Applied directly to the shoe's insole, they are perfect to keep the children's shoes under control eit...

Left & Right Shoe Labels. Shoe labels from Stikets mark your kids' shoes with the name. With a hard-wearing adhesive for school.

Left & right shoe labels are the perfect solution to teach children how to put their shoes on the correct foot. All your children will need to do is p...

Animal footprint shoe labels. Shoe labels from Stikets mark your kids' shoes with the name. With a hard-wearing adhesive for school.

These fun shoe labels are shaped as animal footprints. Applied directly to the shoe's insole, they are perfect to keep the children's shoes under cont...

Brandt afløbsfilter - 50297774007 – til Brandt opvaskemaskine

Afløbsfilter/bundsi til Brandt opvaskemaskine. Tilbageholder madrester og forhindrer tilstopning af afløbet. Renses regelmæssigt og skiftes ved brud. ...

Brands And Branding - Strategy to Build and Nurture Brands - Suraj Commuri - Paperback Bog

The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a c...

C.P. Company Jogging Trousers, Mænd, Jogging Bukser, Grå, Str: XS

Disse komfortable bukser har en talje med snoretræk for en justerbar pasform. Designet har paneler, der tilføjer et visuelt interessant element. Perfe...

C.P. Company Jogging Trousers, Mænd, Jogging Bukser, Kakigrøn, Str: S

Disse komfortable bukser har en talje med snoretræk for en justerbar pasform. Designet har paneler, der tilføjer et visuelt interessant element. Perfe...