Queer and Trans Fashion Brands - Resistance and Revolution in the 21st Century - Dr Kelly Reddy Best - Paperback Bog - Bloomsbury Publishing PLC -

Discover the stories of 25 North American fashion entrepreneurs who have created queer- and trans-focused fashion brands in the 21st century. Illumina...

Queer and Trans Fashion Brands - Resistance and Revolution in the 21st Century - Dr Kelly Reddy Best - Hardback Bog - Bloomsbury Publishing PLC - 2025

Discover the stories of 25 North American fashion entrepreneurs who have created queer- and trans-focused fashion brands in the 21st century. Illumina...

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Remarkable Brand Experiences - How the Best Brands Gain Advantage with Outstanding Customer Experiences - Deborah Saunders - Paperback Bog - Pearson

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From Chinese Brand Culture to Global Brands - Insights from aesthetics, fashion and history - J. Schroeder - Paperback Bog - Palgrave Macmillan - 2013

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for g...

From Chinese Brand Culture to Global Brands - Insights from aesthetics, fashion and history - J. Schroeder - Hardback Bog - Palgrave Macmillan - 2013

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for g...

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Creating Passion Brands - How to Build Emotional Brand Connection with Customers - Helen Edwards - Paperback Bog - Kogan Page Ltd - 2007 - Engelsk -

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.

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Brands and Brand Management - Contemporary Research Perspectives - - Paperback Bog - Taylor & Francis Ltd - 2015 - Engelsk - Booktok.dk

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relati...

Global Fashion Brands - Style, Luxury and History - - Paperback Bog - Intellect - 2014 - Engelsk - Booktok.dk

Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individual...

International Fashion Marketing - Strategic Management and Promotion for Global Fashion Brands - Kamilla Jones - Hardback Bog - Kogan Page Ltd - 2026

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fa...

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A Fashion Retailer’s Guide to Thriving in Turbulent Times - Daniela Leonini - Paperback Bog - Taylor & Francis Ltd - 2022 - Engelsk - Booktok.dk

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A bra...

International Fashion Marketing - Strategic Management and Promotion for Global Fashion Brands - Kamilla Jones - Paperback Bog - Kogan Page Ltd - 2026

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

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The Little Guide to Balmain - Oh - Hardback Bog - Headline Publishing Group - 2026 - Engelsk - Booktok.dk

A key brand in France's post-war fashion renaissance, Balmain is one of the most dynamic, decadent and daring fashion houses to date. Founded by Pierr...

Luxury Fashion Brand Management - Unifying Fashion with Sustainability - Olga Mitterfellner - Paperback Bog - Taylor & Francis Ltd - 2023 - Engelsk -

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Brand Champions - How Superheroes bring Brands to Life - I. Buckingham - Hardback Bog - Palgrave Macmillan - 2011 - Engelsk - Booktok.dk

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Asian Brand Strategy - How Asia Builds Strong Brands - M. Roll - Paperback Bog - Palgrave Macmillan - 2006 - Engelsk - Booktok.dk

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Brand Premium - How Smart Brands Make More Money - N. Hollis - Hardback Bog - Palgrave Macmillan - 2014 - Engelsk - Booktok.dk

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Brand Society - How Brands Transform Management and Lifestyle - Martin Kornberger - Paperback Bog - Cambridge University Press - 2010 - Engelsk -

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are ...

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Fashion Brand Internationalization - Opportunities and Challenges - - Hardback Bog - Palgrave Macmillan - 2016 - Engelsk - Booktok.dk

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internati...

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Strategic Brand Management and Development - Creating and Marketing Successful Brands - Sotiris T. Lalaounis - Paperback Bog - Taylor & Francis Ltd -

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an u...

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Brand Storming - Managing Brands in the Era of Complexity - M. Fioroni - Hardback Bog - Palgrave Macmillan - 2008 - Engelsk - Booktok.dk

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in fav...

The New Brand Spirit - How Communicating Sustainability Builds Brands, Reputations and Profits - Christian Conrad - Paperback Bog - Taylor & Francis

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, an...

Electric Fashion - Frederic Aranda - Hardback Bog - Skira - 2015 - Engelsk - Booktok.dk

Photographer Frederic Aranda’s love letter to one of California’s most fascinating collections: the Christine Suppes Collection.

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The Fashion Business Manual - An Illustrated Guide to Building a Fashion Brand - - Hardback Bog - Fashionary International Limited - 2018 - Engelsk -

The world’s first visual guide for fashion business. The manual covers branding, product development, wholesaling, retailing, setting up your business...

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Brand New School - Derrick Barnes - Paperback Bog - Scholastic US - 2008 - Engelsk - Booktok.dk

Eight-year-old ultra-fabulous Ruby Marigold Booker returns in this reissue of the Ruby and the Booker Boys series by Newbery Honor and Coretta Scott K...

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Brand Fusion - Purpose-driven brand strategy - Terry Smith - Paperback Bog - De Gruyter - 2022 - Engelsk - Booktok.dk

Auto Brand - Building Successful Car Brands for the Future - Anders Parment - Paperback Bog - Kogan Page Ltd - 2014 - Engelsk - Booktok.dk

Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the c...

The Brand Value Circles - A toolbox for building true Sustainable Brands - Bettine Ortmann - Paperback Bog - FutureTribe - 2026 - Engelsk - Booktok.dk

The world is demanding more from brands. Not just more products or promises, but more responsibility, transparency, and real impact.Yet many organisat...

Fashion Branding and Communication - Core Strategies of European Luxury Brands - - Hardback Bog - Palgrave Macmillan - 2017 - Engelsk - Booktok.dk

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of E...

The Artification of Luxury Fashion Brands - Synergies, Contaminations, and Hybridizations - - Paperback Bog - Springer Nature Switzerland AG - 2021 -

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous way...

Fashion Brand Management - Plan, Scale and Market a Successful Fashion Business - Alison Lowe - Paperback Bog - Kogan Page Ltd - 2026 - Engelsk -

Fashion Brand Management - Plan, Scale and Market a Successful Fashion Business - Alison Lowe - Paperback Bog - Kogan Page Ltd - 2026 - Engelsk - Book...

Chanel Illustrated - Siska Lyssens - Hardback Bog - Lannoo Publishers - 2026 - Engelsk - Booktok.dk

Chanel Illustrated presents a breathtaking selection of illustrations inspired by the iconic fashion house Chanel. The book is authorised by the brand...

The Brand New Future - How brands can save the world - Bob Sheard - Paperback Bog - LID Publishing - 2025 - Engelsk - Booktok.dk

Brand Thinking - Building Brands You Can Believe In - Allison J. Steinke - Paperback Bog - Bloomsbury Publishing Plc - 2025 - Engelsk - Booktok.dk

Introducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creati...

Brand vs. Wild - Building Resilient Brands for Harsh Business Environments - Jonathan David Lewis - Hardback Bog - Taylor & Francis Ltd - 2017 -

Brand Meaning - Meaning, Myth and Mystique in Today’s Brands - Mark Batey - Paperback Bog - Taylor & Francis Ltd - 2015 - Engelsk - Booktok.dk

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on ...

Fashion Brand Management - Plan, Scale and Market a Successful Fashion Business - Alison Lowe - Paperback Bog - Kogan Page Ltd - 2023 - Engelsk -

Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the f...

Fashion Brand Management - Plan, Scale and Market a Successful Fashion Business - Alison Lowe - Hardback Bog - Kogan Page Ltd - 2026 - Engelsk -

Fashion Brand Management - Plan, Scale and Market a Successful Fashion Business - Alison Lowe - Hardback Bog - Kogan Page Ltd - 2026 - Engelsk - Bookt...

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The Employer Brand - Bringing the Best of Brand Management to People at Work - Simon Barrow - Hardback Bog - John Wiley & Sons Inc - 2005 - Engelsk -

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivat...

Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change - Sandy Skees - Paperback Bog - Kogan Page Ltd - 2023 -

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

Brand Identity Essentials, Revised and Expanded - 100 Principles for Building Brands - Yang Kim - Paperback Bog - Quarto Publishing Group USA Inc -

Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change - Sandy Skees - Hardback Bog - Kogan Page Ltd - 2023 -

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

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Fashion Brands - Branding Style from Armani to Zara - Mark Tungate - Paperback Bog - Kogan Page Ltd - 2012 - Engelsk - Booktok.dk

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insi...

Brands with a Conscience - How to Build a Successful and Responsible Brand - - Paperback Bog - Kogan Page Ltd - 2016 - Engelsk - Booktok.dk

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international...

Brand Management in a Co-Creation Perspective - Communication as Constitutive of Brands - Heidi Hansen - Paperback Bog - Taylor & Francis Ltd - 2023 -

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combi...

Brand Psychology - The Art and Science of Building Strong Brands - Laura Busche - Paperback Bog - Taylor & Francis Ltd - 2023 - Engelsk - Booktok.dk

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. ...

Designing B2B Brands - Lessons from Deloitte and 195,000 Brand Managers - Brian Resnick - Hardback Bog - John Wiley & Sons Inc - 2013 - Engelsk -

As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights.

How to Wear Glitter - 30 Ways to Sparkle in Style - Naomi Pike - Hardback Bog - Ebury Publishing - 2018 - Engelsk - Booktok.dk

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Party Brands in Crisis - Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America - Noam Lupu - Paperback Bog - Cambridge

Why would national political parties that have been competitive for decades collapse overnight? Party Brands in Crisis offers an explanation that high...

Better Brand Health - Measures and Metrics for a How Brands Grow World - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2023 -

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strate...

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Dress Like a Parisian - Discover how French women look so effortlessly good with a Parisian fashion insider - Alois Guinut - Hardback Bog - Octopus

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