Competitive Advantage of Customer Centricity - Sathit Parniangtong

Competitive Advantage of Customer Centricity - Bog af Sathit Parniangtong - Paperback

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.