Strategic Planning in the Travel and Tourism Industry. Case Study Ryanair - Leonard Kahungu

Strategic Planning in the Travel and Tourism Industry. Case Study Ryanair - Bog af Leonard Kahungu - Paperback

Case Study from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 78.00, , course: LRPM, language: English, abstract: This report seeks to develop a strategic plan for Ryanair to enable it gain a competitive advantage, and sustain its growth in the midst of emerging and unique challenges in the operational environment.Ryanair was established in 1985 by Tony Ryan, Liam Lonergan, and Christopher Ryan. Initially, the flight started with a small carrying capacity..