Empowering Brands with Customer Integration - Classification, Benefits and Success Factors - Joerg Sesselmann

Empowering Brands with Customer Integration - Classification, Benefits and Success Factors - Bog af Joerg Sesselmann - Paperback

Joerg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.