Analysis of WH Smith's Retailing Strategy - Robert Stolt

Analysis of WH Smith's Retailing Strategy - Bog af Robert Stolt - Paperback

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, University of St Andrews, language: English, abstract: The retail industry in the UK, as a relatively mature and oligopolistic sector, can be characterised by overcapacity, price-driven marketing, and a high concentration of firms (Morschett, Swoboda, & Schramm-Klein, 2005, p. 275). WH Smith has a history of over 200 years of development dating back to 1792 (Figure 6, Appendix)...