Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Benja

Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Bog a

Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: PurposeThis dissertation analyses whether Second Life, as an emerging interactiveonline environment, provides marketers with the scope to establishinterwoven relationships to network constituents, and highlights theimportance and benefits arising from enabling technologies to businessmarketing..