Marketing Discourse - A Critical Perspective - Per Skålén

Marketing Discourse - A Critical Perspective - Bog af Per Skålén - Hardback

Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory.