Neuromarketing in Business - Identifying Implicit Purchase Drivers and Leveraging them for Sales - - Hardback Bog - Springer Fachmedien Wiesbaden -

Description

It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.