Optimal Investment And Marketing Strategies - Ilona Murynets - Hardback Bog - World Scientific Publishing Co Pte Ltd - 2012 - Engelsk - Booktok.dk
Brand: World Scientific Publishing Co Pte Ltd
Description
Develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and, a model for targeting customers in marketing campaigns.
