Find Your Market-Oriented Competitive Advantage - A Toolkit for Strategy and Branding - Markku Vierula - Hardback Bog - Springer International
Brand: Springer International Publishing AG
Description
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
