Cause-Related Marketing - Case Studies From a Global Perspective - - Paperback Bog - Springer Nature Switzerland AG - 2022 - Engelsk - Booktok.dk
Brand: Springer Nature Switzerland AG
Description
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
