TV's Betty Goes Global - From Telenovela to International Brand - - Paperback Bog - Bloomsbury Publishing PLC - 2012 - Engelsk - Booktok.dk
Brand: Bloomsbury Publishing PLC
Description
Premiering in 2006, the award winning US hit show "Ugly Betty", is an incarnation of a global phenomenon that started as a Colombian telenovela, "Yo soy Betty, la fea", back in 1999. This book about how television formats go global asks what the "Betty" phenomenon can tell us about the international circulation of locally produced TV fictions.
