#Share - How to Mobilize Social Word of Mouth (sWOM) - Natalie T. Wood - Paperback Bog - Business Expert Press - 2017 - Engelsk - Booktok.dk
Brand: Business Expert Press
Description
Examines the influence of social word of mouth (sWOM) and provides guidance on how to operationalize its growing power. The goal is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, and inspires consumers to share.
