Comeback - Can Great Companies Rise Again? - Alfred Marcus - Hardback Bog - University of Toronto Press - 2026 - Engelsk - Booktok.dk
Brand: University of Toronto Press
Description
Comeback explores the high-stakes world of corporate turnarounds, analyzing how once-dominant firms, like Intel and Disney, struggled to recover from decline. Blending case studies with strategic insights, the book examines the determinants of a company’s rise and fall from greatness.
