International Strategy - Context, Concepts and Implications - David Collis - Paperback Bog - John Wiley & Sons Inc - 2014 - Engelsk - Booktok.dk
Brand: John Wiley & Sons Inc
Description
Drawing on the course material developed at Harvard Business School by David Collis, International Strategy focuses on the enterprise that operates across borders as a unit of analysis and the senior manager in a multinational corporation as the typical decision-maker.
