Marketing Plan Handbook - Pearson New International Edition - Marian Wood - Paperback Bog - Pearson Education Limited - 2013 - Engelsk - Booktok.dk
Brand: Pearson Education Limited
Description
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
