Strategic Management: Concepts : Competitiveness and Globalization - Robert E. Hoskisson - Paperback Bog - Cengage Learning, Inc - 2013 - Engelsk -
Brand: Cengage Learning, Inc
Description
Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.
