Managing Marketing Information (RLE Marketing) - Martin Evans - Paperback Bog - Taylor & Francis Ltd - 2015 - Engelsk - Booktok.dk
Brand: Taylor & Francis Ltd
Description
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
