A Handbook of Media and Communication Research - Qualitative and Quantitative Methodologies - - Paperback Bog - Taylor & Francis Ltd - 2020 - Engelsk

Description

Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research. Updates to this edition include: - - An overview of the interrelations between networked, mass, and interpersonal communication. - - - A new chapter on digital methods. - - - Three chapters illustrating different varieties of media and communication research, including industry–academic collaboration and participatory action research. - - - Presentation and discussion of public issues such as surveillance and the reconfiguration of local and global media institutions. - This book is an invaluable reference work for students and researchers in the fields of media, communication, and cultural studies.