SMEs in an Era of Globalization - International Business and Market Strategies - Ilan Bijaoui - Hardback Bog - Palgrave Macmillan - 2016 - Engelsk -
Brand: Palgrave Macmillan
Description
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market.
