Shaping China’s Global Imagination - Branding Nations at the World Expo - J. Wang - Hardback Bog - Palgrave Macmillan - 2013 - Engelsk - Booktok.dk
Brand: Palgrave Macmillan
Description
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
