Standing Room Only - Marketing Insights for Engaging Performing Arts Audiences - J. Bernstein - Hardback Bog - Palgrave Macmillan - 2014 - Engelsk -
Brand: Palgrave Macmillan
Description
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
