Hacking Marketing - Agile Practices to Make Marketing Smarter, Faster, and More Innovative - Scott Brinker - Hardback Bog - John Wiley & Sons Inc -

Description

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.