Experiential Marketing - Secrets, Strategies, and Success Stories from the World's Greatest Brands - Dan Hanover - Hardback Bog - John Wiley & Sons
Brand: John Wiley & Sons Inc
Description
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
