Effective CRM using Predictive Analytics - Antonios Chorianopoulos - Hardback Bog - John Wiley & Sons Inc - 2015 - Engelsk - Booktok.dk
Brand: John Wiley & Sons Inc
Description
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
