Spike your Brand ROI - How to Maximize Reputation and Get Results - Adele R. Cehrs - Hardback Bog - John Wiley & Sons Inc - 2015 - Engelsk -
Brand: John Wiley & Sons Inc
Description
Increase ROI through more effective brand marketing According to CMO. com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win.