Retail Marketing and Branding - A Definitive Guide to Maximizing ROI - Jesko Perrey - Hardback Bog - John Wiley & Sons Inc - 2012 - Engelsk -
Brand: John Wiley & Sons Inc
Description
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
