The Business Model Innovation Factory - How to Stay Relevant When The World is Changing - Saul Kaplan - Hardback Bog - John Wiley & Sons Inc - 2012 -
Brand: John Wiley & Sons Inc
Description
Business model innovation is the new strategic imperative for all leaders Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed. " Business models don't last as long as they used to.
