Global Brands - The Evolution of Multinationals in Alcoholic Beverages - Teresa Da Silva Lopes - Paperback Bog - Cambridge University Press - 2013 -
Brand: Cambridge University Press
Description
Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.
