Consumer Behavior Analysis - (A) Rational Approach to Consumer Choice - - Paperback Bog - Taylor & Francis Ltd - 2024 - Engelsk - Booktok.dk
Brand: Taylor & Francis Ltd
Description
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
