Branding Masculinity - Tracing the Cultural Foundations of Brand Meaning - Elizabeth Hirschman - Paperback Bog - Taylor & Francis Ltd - 2021 - Engelsk
Brand: Taylor & Francis Ltd
Description
Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
