Tourism Events in Asia - Marketing and Development - - Paperback Bog - Taylor & Francis Ltd - 2021 - Engelsk - Booktok.dk
Brand: Taylor & Francis Ltd
Description
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.