Adolescents, Family and Consumer Behaviour - A Behavioural Study of Adolescents in Indian Urban Families - Chandan Deep Singh - Paperback Bog - Taylor
Brand: Taylor & Francis Ltd
Description
" This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
