Personal Branding in the Knowledge Economy - The Inter-relationship between Corporate and Employee Brands - Wioleta Kucharska - Paperback Bog - Taylor
Brand: Taylor & Francis Ltd
Description
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals'' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
