The New Public - Professional Communication and the Means of Social Influence - Leon H. Mayhew - Paperback Bog - Cambridge University Press - 1997 -
Brand: Cambridge University Press
Description
Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.
