Marketing Insights from A to Z - 80 Concepts Every Manager Needs to Know - Philip Kotler - Hardback Bog - John Wiley & Sons Inc - 2003 - Engelsk -
Brand: John Wiley & Sons Inc
Description
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
