Modern Analysis of Customer Surveys - with Applications using R - Ron S. Kenett - Hardback Bog - John Wiley & Sons Inc - 2012 - Engelsk - Booktok.dk

Description

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays.